Yearly Archives: 2003

4 Reasons For Outsourcing E-Newsletter Mechanics

My neighbor Jerry came by the house last Sunday, to help me build a makeshift ice skating rink in our front yard. OK, that’s not exactly true. Saying that Jerry came by the house to help me build a skating rink, is like saying that Moses came by the encampment to help me part the Red Sea. Although I was in fact present at the scene of the miracle, my role was clearly that of assistant. As I quickly discovered, […] Click to read more…

 

What Matters (And What Doesn’t)

You’ve probably been wondering why I never bother talking about any of the new SPAM legislation being considered these days. “After all,” you may have said to your spouse over breakfast, “if he’s such a hot shot email newsletter expert, how come he never touches on the number one topic in the world of business email today?!” I have to admit, you and your spouse pose an interesting question. And here’s my answer: The reason I don’t spend any time […] Click to read more…

 

Every Leaf You Rake

I finally broke down this year and bought one of those high powered leaf blowers for my lawn. I say “broke down,” because it’s always been my position that something as “back to nature” as removing fallen leaves should not be done with modern machinery. After all, if God had meant for us to use electric leaf blowers, he would have attached 50 foot extension cords to our bodies. Anyway, at 43 years old, romance has finally given way to […] Click to read more…

 

Running On Empty

My parents have been married for 55 years. In 1973, just before their 25th wedding anniversary, I distinctly remember asking my mother the following question: “Haven’t you and Dad run out of things to talk about?” (Even back then I was a troublemaker.) At 13 years old, it seemed perfectly logical to me that after 25 years together, two people would pretty much have used up whatever conversational content they had to draw on. Today, having been married myself for […] Click to read more…

 

Desperately Seeking Sushi

My friend Betsy and I got together for lunch the other day, at a Japanese restaurant near her office. She’d taken me there once before, and I was looking forward to experiencing another terrific sushi lunch. We sat down, ordered our food and continued our conversation. A few minutes later, the waitress arrived with lunch. Mine was fine, exactly what I ordered. Betsy’s however, was wrong; the waitress had brought her something different by mistake. That’s when the fun began. […] Click to read more…