Yearly Archives: 2002

The Write Stuff

“I write to find out what I am writing about.” — Henry Miller One question that comes up often when I speak to businesspeople about E-Newsletters is, “How important is it for us to write original content?” I’ve been fielding this particular question long enough to know that what’s really being asked is, “Can we just get somebody else to write this for us?” Much to the disappointment of the questioners, my answer has always been a resounding, “No!” Well […] Click to read more…

 

The (Broken) Law Of Averages

“The average American has one breast and one testicle, but you don’t meet many people who fit that description.” — Unknown Averages can be tricky. Although mathematically accurate, they sometimes do more to hide the truth than reveal it. Which is why I cringe a little each time I read or hear someone make a blanket statement about, “the value of email marketing.” As if one interpretation can sum up something that is applied in so many different ways by […] Click to read more…

 

All Business Isn’t Good For Business

I was half-watching the 11 o’clock news the other night, jumping around among the three local networks. It was amazing to see how similar the programs were. Same stories, same sound bites, same, “live from the scene of . .,” segments. Most times they even covered the news in the same order(is there an FCC regulation that requires Sports to come on at 20 minutes past the hour?). It suddenly dawned on me that the primary difference — and therefore […] Click to read more…

 

It Ain’t The Meat, It’s The Motion

Over the past couple of years, I’ve been lucky enough to have had Blue Penguin featured twice in The Sunday Boston Globe. Not incidental stuff either. Big, prominent, positive coverage on the first page or two of the Money & Business section. As my dad likes to say, “you couldn’t pay for that kind of coverage.” But I’ll tell you a little secret. As exciting as it is, it doesn’t lead to all that much new business. The fact is, […] Click to read more…

 

Ignore My Advice

I came downstairs the other morning to find my three year old son Jonathan eating a waffle for breakfast. He was sitting up on a chair balancing a plate on his lap, a good three feet away from the nearest table. I asked him, “Jon, why are you sitting way over here, instead of over at the kitchen table?” He just smiled and said, “That’s where my chair was.” At three years old, most of your world is arranged by […] Click to read more…