Monthly Archives: November 2002

Cranberry Nut French Toast

As I walked past the “Jimmy Mac Luncheonette” this morning on my way to the post office, I saw a chair positioned out front with a white board propped up on it. Handwritten on the board were these four words: “Cranberry Nut French Toast.” No price, no “Today’s Breakfast Special” headline, no assurances that they were, “the leading provider of enterprise-wide french toast solutions for the food consuming public.” Just four simple words. I kept walking, but all the way […] Click to read more…

 

Fix Your Broken Web Site

Raise your hand if your web site stinks. By “stinks” I mean that despite your best efforts to create something that looks good and reads well, it just doesn’t seem to have any positive impact on your business. No clients ever mention it:, no leads ever come from it; nobody in your organization ever raves about how useful it is as a tool for getting their work done. S-T-I-N-K-S.. You’ll be happy to know that you’re not alone. Most businesspeople […] Click to read more…