Monthly Archives: October 2002

Lost In America

I was driving back from Waltham, MA last night, making my way home from dinner with a friend. As I turned out onto the main road, I saw flashing blue lights and a line of traffic backed up for a good half mile. Deciding to test my uncanny sense of direction, I turned off on a side street and attempted to make my way around the mess. That was a mistake. 45 minutes and ten miles later, I was no […] Click to read more…

 

The Write Stuff

“I write to find out what I am writing about.” — Henry Miller One question that comes up often when I speak to businesspeople about E-Newsletters is, “How important is it for us to write original content?” I’ve been fielding this particular question long enough to know that what’s really being asked is, “Can we just get somebody else to write this for us?” Much to the disappointment of the questioners, my answer has always been a resounding, “No!” Well […] Click to read more…