Monthly Archives: September 2002

The (Broken) Law Of Averages

“The average American has one breast and one testicle, but you don’t meet many people who fit that description.” — Unknown Averages can be tricky. Although mathematically accurate, they sometimes do more to hide the truth than reveal it. Which is why I cringe a little each time I read or hear someone make a blanket statement about, “the value of email marketing.” As if one interpretation can sum up something that is applied in so many different ways by […] Click to read more…

 

All Business Isn’t Good For Business

I was half-watching the 11 o’clock news the other night, jumping around among the three local networks. It was amazing to see how similar the programs were. Same stories, same sound bites, same, “live from the scene of . .,” segments. Most times they even covered the news in the same order(is there an FCC regulation that requires Sports to come on at 20 minutes past the hour?). It suddenly dawned on me that the primary difference — and therefore […] Click to read more…