Monthly Archives: April 2002

Are You Listening, Or Just Talking?

The police in my town have begun using portable speed monitoring machines, as a means of encouraging drivers to slow down. If you haven’t seen one of these, it’s a big radar-equipped electronic sign that sits by the side of the road and shows you — in real time — how fast you’re driving as you come down the street. By comparing this output with the posted speed limit that’s mounted directly above it, you’re given immediate feedback regarding the […] Click to read more…

 

Give Your Business Away

I gave a talk last weekend at the annual trade show of the Massachusetts Restaurant Association. At the end of my presentation, a man came over and told me that he owned a pizza parlor, and although he was sold on the idea of creating an E-Newsletter for his business, he wasn’t sure what to write about. I told him that I’d need to know more about his particular business, but for starters, how about, “5 Secrets to Making a […] Click to read more…