Monthly Archives: January 2002

If Nobody Hates You, Nobody’s Listening

I got an email the other day from a client — Stephen — a man whose company E-Newsletter I helped launch almost a year ago. In his email, Stephen forwarded an “unsubscribe request” that he had just received from one of his newsletter recipients. The requester not only asked to be removed from the list, but she also went on at length regarding what was wrong with the newsletter overall. Stephen was very unhappy. OK, that’s not entirely true. He […] Click to read more…

 

Curse Of The No-Name Newsletter

I received a paper newsletter in the mail yesterday from a local financial services firm. It wasn’t a complete disaster (as my grandmother would say, “better than a stick in the eye”), although there were many opportunities for improvement, not the least of which was the timing of its arrival. The lead story was entitled, “Last Minute Tax Tips,” and the newsletter arrived on January 2nd (maybe it’s just really, really early for year end 2002?). In any case, what […] Click to read more…