Yearly Archives: 2001

Build Your Boat Before It Starts Raining

I’m going to go out on a limb here and say that the single most useful thing you can do to help your company take advantage of the Internet, is . . . Aggressively collect the email addresses of your customers! Consider these two examples of recent company-to-customer communications, both of which were forwarded to me in the last month by newsletter readers: Bruce from Waltham MA, forwarded a message from the CEO of evineyard.com (an online wine retailer) to […] Click to read more…

 

Livin’ La Vida Internet

I started taking piano lessons last October. I’ve always been attracted to music, and it had gotten to the point where I couldn’t even walk by the piano in our living room without it calling out to me, so I decided to give it a try. It was tough. Practicing was a chore, progress was slow, and even with lessons stretched out to just once every two weeks, I would sometimes find myself cramming the night before one of these, […] Click to read more…

 

Effective Enewsletters Don’t Sell Anything

Here’s my first question for you: Do you think you would have more business if you had lunch with every one of your clients, customers and prospects once each month? Not a sales presentation, I’m talking about a simple lunch. You and the other person, one on one, talking about your businesses, your families, your hobbies, whatever. Never mind the cost or the impossible logistics, what do you think? Would a monthly lunch help your business? When I ask this […] Click to read more…

 

007 Knows Relationships

In the movie ” Finding Forrester,” Sean Connery councils teenager Rob Brown on how to win the affection of a girl at school (say this out loud with a Scottish accent for the full effect): “The key to a woman’s heart is an unexpected gift at an unexpected time.” Brown follows the suggestion, gets her a gift, and sure enough, the girl is both surprised and thrilled. Although Connery’s advice was intended for romantic purposes, the story brought to mind […] Click to read more…

 

To Spam Or Not To Spam

Recently, I attended a dinner meeting hosted by a business organization of which I am a member. The guest speaker was an attorney who specializes in working with small businesses, and since my business falls into that category, I thought that enduring a two hour presentation would be the least painful way to stay on top of what I needed to know about the law. Big surprise — she was a terrific speaker! Smart, funny, interesting and filled with real […] Click to read more…