Monthly Archives: December 2001

Lift Your Head Up Above The Crowd

I was speaking on the phone yesterday with a prospective client. He was very excited about what an E-Newsletter could do for him: Generate leads; increase sales; open up a two way dialogue with customers; position his company as an industry thought leader; provide him with a low cost, instantaneous means for sending messages. I get goose bumps just talking about it. But he had a concern: “Everybody’s email boxes are already jammed with useless stuff. There’s no way this […] Click to read more…