Monthly Archives: October 2001

Dare To Be Different

A couple of years ago, I left a company that I had been with for over ten years. At my going away party, my boss stood up and said just one thing: “I’d like to thank you for all the humor you’ve brought to our organization.” Humor?! I’d been there ten years, held 7 or 8 different positions, been responsible for a number of high profile and profitable products, and all he had to say was, “Thanks for being funny.” […] Click to read more…

 

Build Your Boat Before It Starts Raining

I’m going to go out on a limb here and say that the single most useful thing you can do to help your company take advantage of the Internet, is . . . Aggressively collect the email addresses of your customers! Consider these two examples of recent company-to-customer communications, both of which were forwarded to me in the last month by newsletter readers: Bruce from Waltham MA, forwarded a message from the CEO of evineyard.com (an online wine retailer) to […] Click to read more…