Monthly Archives: July 2001

To Spam Or Not To Spam

Recently, I attended a dinner meeting hosted by a business organization of which I am a member. The guest speaker was an attorney who specializes in working with small businesses, and since my business falls into that category, I thought that enduring a two hour presentation would be the least painful way to stay on top of what I needed to know about the law. Big surprise — she was a terrific speaker! Smart, funny, interesting and filled with real […] Click to read more…

 

Just Do It!

“Don’t worry, be crappy” — Guy Kawasaki Rules for Revolutionaries I had a meeting with a prospective client last week on the subject of developing an electronic newsletter for his company. Although he was completely sold on the value of incorporating an enewsletter into his marketing mix, I realized as we spoke that he was starting to get overwhelmed by the complexity of what was involved: Defining the audience; finding an appropriate tone; developing topics; collecting email addresses; whether to […] Click to read more…