Monthly Archives: February 2001

It’s Not Me, It’s You

Imagine clicking over to the Sears web site (www.sears.com), and instead of seeing today’s product specials and links to various departments on the top page, you were instead treated to an in-depth examination of the Sears mission statement. Or, what if you visited the Boston Globe web site (www.bostonglobe.com), and instead of seeing today’s headlines up front, you saw a picture of the newspaper’s editor and a summary of her qualifications. Obviously, these are ridiculous examples. Why would web sites […] Click to read more…

 

Helping Customers To Help Each Other

The interesting thing about the supermarket, is that although there are dozens and dozens of other people in there with you at the same time, your interaction with them is practically zero. You walk by each other, you may occasionally say hello to each other, but that’s about it. Imagine how much time, effort and money you could save if you could tap into the collective “supermarket wisdom” of your fellow shoppers. Think about it. Some people are produce experts […] Click to read more…