Monthly Archives: January 2001

Don’t Underestimate The Role Of Fear Online

According to a recent report published by the Pew Internet and American Life Project (www.pewinternet.org), of the 76% of Internet users who did not make a purchase during the latest holiday season, 79% of them cited concerns of giving up credit card information over the web as a reason! Never mind that I can think of many people who have had their credit cards stolen from their wallets and not a single person who has ever had credit card information […] Click to read more…

 

News Flash! Scientists Discover What’s Wrong With Your Web Site!

Hardly a day goes by that I don’t hear some variation on the following statement: “We have a web site, but it just doesn’t seem to be contributing to our business in any tangible way. It’s not helping our sales and it’s not reducing our costs. We’re not sure what to do next.” As I talk further with these people, I usually find that the fixes under consideration are — almost without exception — centered on making improvements to the […] Click to read more…