Yearly Archives: 2001

Lift Your Head Up Above The Crowd

I was speaking on the phone yesterday with a prospective client. He was very excited about what an E-Newsletter could do for him: Generate leads; increase sales; open up a two way dialogue with customers; position his company as an industry thought leader; provide him with a low cost, instantaneous means for sending messages. I get goose bumps just talking about it. But he had a concern: “Everybody’s email boxes are already jammed with useless stuff. There’s no way this […] Click to read more…

 

Keep In Mind Who’s Boss

A few months ago, we moved our two year old son Jonathan from a crib to a bed. Unfortunately, having (literally) lowered the bar to his escape, we found that on certain nights, it was nearly impossible to keep him in his room. Initially, I dealt with this situation by picking him up, carrying him back to his room screaming (him, not me) and staying with him until he got settled again. Not only was this process physically tiring, it […] Click to read more…

 

Too Busy For Business

My uncle Menke was a poet and a writer, and as I’ve written in a previous column, he was a free spirit and independent thinker long before it became popular. During the mid-twenties, Menke lived for a few years in Los Angeles, and occupied retail space on a busy street. His “store” however, didn’t sell anything. It was simply a space where he could engage in his hobby of fixing watches and clocks, and hang out with his bohemian writer, […] Click to read more…

 

You Talkin’ To Me?

A few weeks ago, I attended a business breakfast to hear a guest speaker talk about the state of the economy. The man who spoke — the chief economist of a major bank — was brilliant. He covered some complicated topics — the stock market, the war, politics — without even a glance at his notes. Unfortunately, I don’t know what the hell he said. For 45 minutes, he spoke a form of English filled with acronyms, jargon, and economic […] Click to read more…

 

Dare To Be Different

A couple of years ago, I left a company that I had been with for over ten years. At my going away party, my boss stood up and said just one thing: “I’d like to thank you for all the humor you’ve brought to our organization.” Humor?! I’d been there ten years, held 7 or 8 different positions, been responsible for a number of high profile and profitable products, and all he had to say was, “Thanks for being funny.” […] Click to read more…