Yearly Archives: 2000

Give Your Site Visitors What They Came For

Imagine this scenario: You are attending a business trade show. While walking up and down the rows and rows of vendor booths, you come upon a company that appears to have exactly the product you’ve been looking for. As you approach the booth, you notice that sitting on the front table is a stack of color brochures that appear to describe the company and its offerings in detail. As you reach for one, the man behind the table stops you, […] Click to read more…

 

Working At The Car Wash, Part II

In our last issue (“Reach Out to Your Customers!”), we talked about how a traditional business like the local car wash could apply some simple, Internet-based tactics to increase business, smooth peak / off-peak traffic and build relationships with its customers. At the suggestion of newsletter subscriber Martin Stankard — a Westford, MA based management consultant and long time friend — I followed up this week by walking into my local car wash and speaking with them about how they […] Click to read more…

 

Reach Out To Your Customers!

My local car wash does a neat thing: It offers a free wash every tenth time I bring my car in. And unlike the previous owner (who made the same offer but required that I bring in a punch card each time), these guys track my progress for me, by keying in my license plate and printing out on the receipt the number of washes I’ve earned towards the payoff. It’s a great idea. Despite selling a commodity service, they’ve […] Click to read more…

 

Keep Your Dot Com Envy In Check

“We’re the FBI, We Have No Sense of Humor That We Are Aware Of.” Tommy Lee Jones, as “Agent Kay” “Men In Black” We all have preconceived notions about our capabilities; about what we can and can not do. And if you believe what you read and what you hear in the media, it’s hard not to feel as if you are the only person on the face of the earth who has yet to join the “new economy.” Well, […] Click to read more…

 

When You Build Your Web Site, Make Sure To Paint Outside The Lines!

Suppose I offered to create a television ad for your company with the following arrangement: “All you need to do is provide us with some basic information about your company (name, address, phone number, etc.), and using the `fill-in-the-blanks’ system that we’ve created, we can have your ad completed and up and running on the airwaves in half an hour! “Not only that, but thanks to our focus and familiarity with your particular industry, and the level of automation that […] Click to read more…