Monthly Archives: November 2000

For An Effective Web Site, Keep The Goal Firm But The Tactics Flexible

In our last issue (In Web Site Development, Up Front Planning Leads To Time And Dollar Savings), we talked about the importance of having a clear vision for your web site in the form of a brief conceptual guide that outlines what it is you are trying to accomplish. This week, in what may at first glance seem like a complete contradiction, I’m going to encourage you to avoid over planning. You see, there is a big difference between having […] Click to read more…

 

In Web Site Development, Up Front Planning

LEADS TO TIME AND DOLLAR SAVINGS A large part of our consulting practice involves helping businesses figure out how to develop web sites that complement their offline efforts. For an established business (i.e. one that is already up and running successfully in the offline world), this tends to break into three different pieces: 1. Where are the opportunities ? For example, “How can we use our web site to reach a broader market?” 2. Where are the problems? For example, […] Click to read more…