Monthly Archives: October 2000

Ask Your Customers What They Want

“For the first time in history, it’s now becoming cost effective, possible, and even imperative to create and sustain electronic feedback loops with your end customers.” Patricia Seybold Customers.com In the traditional approach to building and growing a business, customer input — to the extent it’s sought after at all — occurs in tightly confined spaces. Market research in the form of phone surveys, free samples, focus groups and other standard tactics, pulls in customer perspective in a highly scripted, […] Click to read more…

 

Give Your Site Visitors What They Came For

Imagine this scenario: You are attending a business trade show. While walking up and down the rows and rows of vendor booths, you come upon a company that appears to have exactly the product you’ve been looking for. As you approach the booth, you notice that sitting on the front table is a stack of color brochures that appear to describe the company and its offerings in detail. As you reach for one, the man behind the table stops you, […] Click to read more…