Monthly Archives: September 2000

Working At The Car Wash, Part II

In our last issue (“Reach Out to Your Customers!”), we talked about how a traditional business like the local car wash could apply some simple, Internet-based tactics to increase business, smooth peak / off-peak traffic and build relationships with its customers. At the suggestion of newsletter subscriber Martin Stankard — a Westford, MA based management consultant and long time friend — I followed up this week by walking into my local car wash and speaking with them about how they […] Click to read more…

 

Reach Out To Your Customers!

My local car wash does a neat thing: It offers a free wash every tenth time I bring my car in. And unlike the previous owner (who made the same offer but required that I bring in a punch card each time), these guys track my progress for me, by keying in my license plate and printing out on the receipt the number of washes I’ve earned towards the payoff. It’s a great idea. Despite selling a commodity service, they’ve […] Click to read more…