Monthly Archives: May 2000

Just Talk, You’ve Already Got My Attention

Grab a handful of the junk mail that came through your mail slot today (go ahead, I’ll wait until you get back). If your mail looks anything like mine, you now hold in your hands a bunch of brightly colored “mail pieces,” emblazoned with phrases such as, “Save up to $150,” “You’re Pre-Approved,” and “Hurry, Offer Ends Soon!” Although we all know cognitively that just about everyone’s “pre-approved,” and that even though this “offer ends soon” the next will be […] Click to read more…

 

Play It Straight With Your Customers

It’s been over a month since I last sent you one of these “twice monthly” newsletters. That’s a problem. Not only am I missing out on an opportunity to strengthen my relationship with you by giving you the information you’ve requested, I am also breaking my promise to you by not doing what I said I was going to do (i.e. send you this newsletter every other week). So what do you think I should do about it? Here are […] Click to read more…