Monthly Archives: February 2000

Measuring The Success Of Your Web Site

While delivering a program to a group of small business people in New Hampshire last month, I was asked by an attendee to offer some suggestions on how to drive traffic to his web site. His company site had recently launched, and he was responsible for, “making the site successful.” Although I agree that tracking web site traffic is important, I tried to convince him to spend less time focusing on it. HERE’S THE OPPORTUNITY: Yahoo, Netscape, CNN and other […] Click to read more…