Yearly Archives: 2000

Effective Web Site Management: Finding The Right Balance Between Internal And External

During lunch last week with a client, I was asked the following question: “How much of our web site’s functionality and content should we create and manage internally, and how much should we outsource to somebody else?” It’s a tough question. Some businesses outsource all of it. The site is designed and built by a third party, and once it’s up and running, whenever a change is needed — even something as small as updating a phone number — a […] Click to read more…

 

The Dot Coms May Be Dying, But The Internet Lives On!

It’s no secret that the honeymoon days of the dot com revolution are over. Every day we read about some former Internet high flyer drastically dropping in value (if not going out of business completely), and you can hardly open the newspaper anymore without coming across an article proclaiming the end of the Internet revolution. Now for those of you who have been toiling away in the traditional economy for the past few years, patiently building your business one step […] Click to read more…

 

For An Effective Web Site, Keep The Goal Firm But The Tactics Flexible

In our last issue (In Web Site Development, Up Front Planning Leads To Time And Dollar Savings), we talked about the importance of having a clear vision for your web site in the form of a brief conceptual guide that outlines what it is you are trying to accomplish. This week, in what may at first glance seem like a complete contradiction, I’m going to encourage you to avoid over planning. You see, there is a big difference between having […] Click to read more…

 

In Web Site Development, Up Front Planning

LEADS TO TIME AND DOLLAR SAVINGS A large part of our consulting practice involves helping businesses figure out how to develop web sites that complement their offline efforts. For an established business (i.e. one that is already up and running successfully in the offline world), this tends to break into three different pieces: 1. Where are the opportunities ? For example, “How can we use our web site to reach a broader market?” 2. Where are the problems? For example, […] Click to read more…

 

Ask Your Customers What They Want

“For the first time in history, it’s now becoming cost effective, possible, and even imperative to create and sustain electronic feedback loops with your end customers.” Patricia Seybold Customers.com In the traditional approach to building and growing a business, customer input — to the extent it’s sought after at all — occurs in tightly confined spaces. Market research in the form of phone surveys, free samples, focus groups and other standard tactics, pulls in customer perspective in a highly scripted, […] Click to read more…