Yearly Archives: 1999

Trash The Holiday Cards; Start An Electronic Newsletter!

With December upon us, businesses everywhere are scrambling to get their customer holiday cards out the door. Although this tradition may at first glance seem to make sense, the fact is that sending holiday cards out once a year to a list of people with whom you have infrequent contact is expensive, and largely ineffective. While doing a presentation recently to a group of small business owners, I asked the audience three questions: Why do you send holiday cards? How […] Click to read more…

 

The NBA Plays Baseball

Let me begin by assuring you non-sports fans out there, that despite the fact that this is the second sports-analogy-laden edition of this newsletter in a row, this should in no way be considered a trend. I simply wanted to follow-up on our discussion last time about Michael Jordan’s difficulties in making the transition from basketball to baseball, and as it turns out, the “switching sports” metaphor does a pretty good job of capturing what companies are going through in […] Click to read more…

 

Michael Jordan Explains The Internet

Michael Jordan was possibly the best basketball player ever to walk the face of the Earth. In 13 years with the Chicago Bulls, Jordan won every league award imaginable, beginning with Rookie of the Year honors in 1985, and ending with a sixth NBA title for he and his team in 1998. By the time he retired, Jordan had scored over 29,000 points, completed over 5,000 assists, and become the league’s all time leader in average points per game (31.5). […] Click to read more…

 

Understanding What The Internet Is Good At

At the risk of confirming whatever suspicions you may already have about my being an Internet-worshipping geek, I’m going to confess that the highlight of my week last week was when I came home and found a postcard in the mail from Peapod. As you may know, Peapod is an “online grocer,” and allows the ordering of groceries over the Internet for home delivery. The reason I was so excited was that for the first time, Peapod was offering its […] Click to read more…

 

Jump To The Next Curve

I attended the annual meeting of the Mass Software council (www.swcouncil.org) last Wednesday, where the keynote speaker was Guy Kawasaki. Guy is CEO of Garage.com (www.garage.com), and author of the book,Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. He is also generally considered the key player in the success of the Macintosh computer, while working as “Lead Evangelist” at Apple (www.apple.com) in the mid- to late-eighties. He offered ten suggestions — all detailed in […] Click to read more…