Trash The Holiday Cards; Start An Electronic Newsletter!
With December upon us, businesses everywhere are scrambling to get their customer holiday cards out the door. Although this tradition may at first glance seem to make sense, the fact is that sending holiday cards out once a year to a list of people with whom you have infrequent contact is expensive, and largely ineffective. While doing a presentation recently to a group of small business owners, I asked the audience three questions: Why do you send holiday cards? How […] Click to read more…
Posted in Relationship Marketing