Creating Outstanding Content
Like it or not, if you’re going to be viewed as an expert in your field, you need to create fresh content – and you need to do it consistently and ongoing.
“Michael Katz is a brilliant editor – genius even … it’s still me, but a ‘better’ version.”
Founder, CEO and CIO
Daruma Asset Management, Inc.
And while you and your colleagues have great ideas, putting them down on paper, regularly, is hard to do.
Not only that, but often when you do manage to grind something out – whether that something is a newsletter, blog post, thought piece, staff bio, customer letter, etc. – it’s not very good.
It may be accurate and professional and important-sounding, but it’s just as likely to also be boring, overly complicated and completely unremarkable.
I can solve this problem for you in two ways:
- I do it for you. We get together, agree on a topic and have a conversation. You don’t need to do any preparation or research – we just talk. Then I go off and write a draft. I show it to you and adjust it based on your feedback.
- I help you do it better. This is a coaching model. We get together, agree on a topic and discuss the structure and flow. Your job is to write the first draft. Then I tweak it, show it to you again and adjust based on your feedback.
Call me to get started.