Short Format Writing/Coaching
Michael Katz is a brilliant editor – genius even. Like the Edward Scissorhands of text – he can take dense verbal foliage and with judicious pruning render it into a thing of beauty, and yet it’s still my voice, my subject, geared to my audience. It’s like looking at myself in a mirror that makes me look 10 lbs thinner and 10 years younger – it’s still me, but a ‘better’ version.
“He’s the perfect coach: unflappable, masterful in his use of humor to get results.”
Mariko Gordon, CFA
Founder, CEO and CIO
Daruma Asset Management, Inc.
Like it or not, writing is central to the way we market our respective businesses. But the problem – your problem – is that you and your colleagues hate doing it.
And, even when you do manage to painfully grind something out – whether that something is a web site, newsletter, blog post, thought piece, staff bio, customer letter or even a holiday card – it’s not very good.
It may be accurate and professional and important-sounding, but it’s just as likely to also be boring, overly complicated and completely unremarkable.
I can help you.
I specialize in authentic, interesting, REMARKABLE, short-format writing (1,000 words or less). The kind of writing that busy people with short attention spans are eager to read. The kind of writing that makes people want to meet you and do business with you.
Contact me if one or more of the following are true…
- Your web site is boring, dusty and filled with jargon.
- Your newsletter is lifeless and run of the mill.
- Your “expert thought pieces” rarely get read and never get talked about.
- Your holiday cards are the same as everyone else’s.
- Your company e-mails go unopened.
- Your writing is behind schedule, without impact, painful to produce and universally ignored by other humans.
