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Speaking

My presentations and workshops focus on showing professional service providers how to market themselves more effectively. They're available for both associations and individual organizations.

The three most popular topics are described below, but if your organization needs something different, just let me know. All programs are conversational and interactive.

Click here to contact me.

"Straightforward, sensible, good stage presence and engaging."
– Julie Horvath, Century 21 Adams



Making It as a Solo Professional

In this practical and informative session, Michael Katz talks about why he left Corporate America eight years ago and set off on his own. He’ll share what he's learned and his recommendations for anyone considering – or in the midst of – doing the same. This presentation covers critical topics such as pricing your services, standing out from the crowd, becoming a leading expert, believing in your own success, and more.

E-Newsletters That Work!

In today's tightened economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this.

In this fast paced session, Michael Katz reviews the basics of E-Newsletters, and uses real world examples to demonstrate how professional service companies are using this tool to improve the way they do business.

Growing Your Business Through Existing Relationships

According to Seth Godin, author of Permission Marketing, the average person sees 3,000 different marketing messages a day. As that number continues to grow, standard marketing techniques are becoming less and less effective, putting your business in the position of spending more money for less results.

If you've got satisfied clients however, you have an alternative. You can leverage the relationships you've already got to increase revenue, increase buying frequency, reduce marketing expenses and reduce client turnover. In this session, Michael Katz explains the steps you need to take to integrate relationship marketing into your overall approach.

"Thank you for your wonderfully entertaining and educational presentation. It was extremely well received!"

Marc Pelletier
President, SMPS Boston Chapter

"Right on target, useful, and delivered with humor and honesty."

Roni Lipton
Community Dispute Settlement Center

"Thanks for a great presentation. I am so pleased we could bring you to our members. What a personality! Loved it."

Catherine MacDonagh
Ruberto, Israel & Weiner

"You do a fabulous presentation. The central theme & key components have the 'Ah-hah!' factor — simple but powerful ('Why didn't I think of that?'). And your humor is sharp."

Ray Andrews
SilPro

"Great presentation — funny, effective and informative!"

Lynn Mason-Small
Director, Communications and Marketing
Yarmouth Area Chamber of Commerce

"I loved your presentation. Very exciting, FILLED with munchie info and totally FUN! And the follow-up material I just received from you is also excellent."

Alan Tauber
The DrumConnection

"I really enjoyed your program this morning! You used humor well, the content was good and presented wonderfully. Your seminar really got me thinking."

Lee Finkle Estridge
Professional Coach

"An informative, interesting discussion. Excellent points, solid real world analogies."

Tom Bloom
Diet Candle Company

"Terrific Presentation. Informative and incisive. Michael Katz knows how to communicate in person as well as he does online!"

Sarah Cusick
Director of Marketing, Nauset, Inc.

"Great presentation — succinct and to the point."

Gloria Lara
London, Lara and Fitzgerald, LLC

"Wonderful presentation – informative, engaging and entertaining!"

Erica Kleinkopf
Thirty Petals Boutique

"Very interesting and your style of presentation is totally engaging."

Linda de Valpine
Greentail Works, Inc.

"Fantastic!"

Frank Smith
Smith & Associates


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