Marketing Programs

I’ve worked with dozens of companies and coached hundreds of solo professionals over the last 10+ years. These four, customized programs are all aimed at making your marketing easier and more effective:
 

Marketing Process Review and Plan

Here in the 21st century there are a lot of marketing options for a professional service provider. Too many, frankly – it’s easy to become overwhelmed and confused.

Whether you’re a solo or part of a larger firm, you need a marketing approach that is simple, effective and systematic. One that works steadily in the background and that leverages your existing relationships.

This 30-Day program first takes a look at the communications, tools and processes you’ve currently got in place (that’s the “process review”). From there, we will develop a custom marketing plan that fits your style, your strengths and your business.

This 30-Day program includes:

• A pre-work questionnaire about your business
• 4 scheduled, one-hour phone calls with me
• A review and evaluation of your current marketing approach
• Development of a relationship-based plan for growing your client base and business
• Unlimited e-mail and phone interaction with me during the month
• 60 Days of my availability for follow-up questions
• Optional, ongoing, monthly support and coaching

Contact me here to get started.

Marketing Clarity and “Zesting” Program

If you don’t have enough clients as a professional service provider, it isn’t because you’re not smart enough, or experienced enough, or capable enough.

More likely, it’s because you:
 
1. Look and sound and behave like everyone else in your field. In your (understandable) eagerness to “look professional,” you blend in with all the other law firms, financial planners, consultants or whatever it is you do. Unfortunately, “blending in” is the opposite of good marketing.

2. Can’t clearly explain what you offer. Being “smart and reliable and qualified” is important. But prospective clients need something to buy. Until you can succinctly package and communicate a set of offerings, prospects have difficulty moving forward.

This 60-Day program is about changing all that – clarifying your unique voice and vision; communicating your knowledge and expertise to your target audience; developing a set of simple packages; conveying confidence and trustworthiness as a true expert in your field.

It’s about standing out – authentically, consistently and clearly.

This 60-Day program includes:

• A pre-work questionnaire about your business
• 7 scheduled, one-hour phone calls with me
• A review and evaluation of your current marketing communications: Web site, blog, newsletter, white papers, brochures, social media presence, etc.
• Pinpointing your unique voice and point of view
• Development of a clear description of who you are and what you do, as well as your ideal target client and program offerings
• Unlimited e-mail and phone interaction with me during the program
• 60 Days of my availability for follow-up questions
• Optional, ongoing, monthly support and coaching

Contact me here to get started.

60 Days to Owning a Niche

Owning a niche gives you an unfair advantage.

It reconfigures “the game” in such a way that you become the most qualified person on earth for whatever it is you choose to do. This two-month program combines an in-depth look at your natural skills and interests, with tools and tactics for establishing you as the unique and memorable go-to expert within your area of specialty.

This 60-Day program includes:

• A pre-work questionnaire about your business
• 7 scheduled, one-hour phone calls with me
• Unlimited e-mail and phone interaction with me during the program
• 60 Days of my availability for follow-up questions
• Optional, ongoing, monthly support and coaching

Contact me here to get started.

E-Mail Newsletters

As a professional service provider, it takes three things to effectively market yourself and your company: You need to be viewed as expert; you need to stay top of mind with clients and prospects; you need to appear trustworthy and likeable. In this respect, an e-mail newsletter is a triple-play.
 
More details here.