E-Newsletters

Betsy Harper

quotesWhen we hired you we made the investment of time and money at a time when we could least afford it. I cannot tell you how delighted I am with the results.

“The process that you used to get the ‘voice’ of our company, who we were talking to and what kinds of information we wanted to give, was the most valuable marketing exercise I’ve been through in quite a long time.”

Betsy Harper
CEO
Sales and Marketing Search

 
As a professional service provider, it takes three things to effectively market yourself and your company:

1. You need to be viewed as expert;
2. You need to stay top of mind with clients and prospects;
3. You need to appear trustworthy and likeable.

Pretty simple.

The problem is that here in the 21st century, we’ve all got more marketing options, marketing tools and marketing opportunities than we’ll ever have time or money to pursue.

Where do you start?

That’s where e-mail newsletters come in. This one simple tool – if done well, done consistently, and used as the foundation for all of your other networking, marketing and social media activities – will accomplish all three of the items listed above.

If you want to be seen as an expert; if you want to be thought of first when someone has a need you can fill; if you want to make an authentic, human connection with prospects who quickly and happily hire your services, an E-Newsletter will make it happen.

Program Options:

The E-Newsletter Turn-Key Program

For professionals who are expert at what they do, but don’t have the time (or interest) in “learning E-Newsletters.”
More information

 This approach is like taking a trip, with me driving and you relaxing in the back seat.

The E-Newsletter Hands-On Program

For professionals who want someone by their side as they learn to create and manage an effective E-Newsletter.
More information

 This approach is like taking a trip, with you driving, and me sitting next to you along the way.

The E-Newsletter Jump-start Program

For professionals who want to make sure they avoid mistakes and head off in the right direction, but then work by themselves and at their own pace. More information

 This approach is like the two of us having lunch together before you leave on your trip.

The E-Newsletter System™

For professionals who want information, examples and context, but intend to work by themselves and at their own pace. More information

 This approach is like buying a detailed instruction manual and set of maps before going on your trip.

The E-Newsletter Assessment

For professionals with an existing, but underperforming, E-Newsletter. A top down evaluation of what’s working and what isn’t. More information

 This approach is like the two of us discussing past trips you’ve taken, and me offering specific suggestions for improvement.

 

The E-Newsletter Turn-Key Program

For professionals who are expert at what they do, but don’t have the time (or interest) in “learning E-Newsletters.”

This two-month program includes. . .

  • Scheduled one-on-one meetings with me
  • Development of a written, comprehensive, E-Newsletter action plan
  • Co-development (with you) of all content
  • A professional, customized design and template
  • Customized set-up of a newsletter delivery system
  • Hands-on project management through newsletter launch
  • Unlimited e-mail and phone interaction with me
  • A copy of the E-Newsletter System™
  • Optional, ongoing, monthly support and coaching from me

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The E-Newsletter Hands-On Program

For professionals who want someone by their side as they learn to create and manage an effective E-Newsletter.

This three-month program includes. . .

  • A pre-work questionnaire about your business
  • Scheduled weekly phone calls with me
  • Unlimited e-mail and phone interaction with me during the week
  • A copy of the E-Newsletter System™

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The E-Newsletter Jump Start Program

For professionals who want to make sure they avoid mistakes and head off in the right direction, but to then work by themselves and at their own pace.

This program includes. . .

  • A pre-work questionnaire about your business
  • A two-hour phone call with me
  • A copy of the E-Newsletter System™

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The E-Newsletter Assessment

For professionals with an existing, but underperforming, E-Newsletter. A top down evaluation of what’s working and what isn’t.

This program includes. . .

  • A pre-work questionnaire about your business
  • A one hour preliminary phone call with me
  • A review of past newsletter samples
  • A written, customized, comprehensive assessment of your E-Newsletter
  • A one hour follow-up phone call with me
  • E-mail follow-up after your changes have been implemented

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