Services
Professional service providers – both individuals and larger firms – hire me to teach them how to position themselves as “Likeable Experts.” As a result, they get more of the clients they want, more easily.
There are four areas in which we focus:
- E-Newsletters. As a professional service provider, it takes three things to effectively market yourself and your company: You need to be viewed as expert; you need to stay top of mind with clients and prospects; you need to appear trustworthy and likeable. In this respect, an e-mail newsletter is a triple-play.
- Marketing Programs. I’ve worked with dozens of companies and coached hundreds of solo professionals over the last 10+ years. My customized programs are all aimed at making your marketing easier and more effective.
- Short Format Writing/Coaching. I specialize in creating authentic, interesting, REMARKABLE, short-format writing (1,000 words or less). The kind of writing that makes people want to meet you and do business with you.
- Workshops/Speaking. My presentations and workshops focus on showing professional service providers how to market themselves more effectively. They’re available for both associations and individual organizations. All programs are conversational and interactive (and fabulous).
