How to Get Clients Easily:
(Simple) Relationship Marketing
for Solo Professionals –
Wednesday, February 29th, 2pm EST

If you don’t have a system for staying in touch with everyone you know,
you’re working harder than necessary to get clients. 

I know, it sounds too easy. How could simply staying in touch with everyone you know lead to more business?

Don’t you need a fancy marketing plan, a slick web site, a book that you authored, a mailing list with thousands of people on it, a comprehensive social media strategy and world class selling skills?

No. At least not as a first step.

Because here’s the thing. While all those things certainly help, they are harder to put together and not nearly as productive – in terms of bringing you clients and business – as continually stirring the pot of your existing relationships.

In other words, before you do any of these other, more complicated things, the place to look is among the people who already know you, like you and for the most part, are willing to listen to you.

The funny thing is, none of this is news to you:

• You know that word of mouth is the best way to grow your business.
• You know that prospects who show up at your door based on the recommendations of others are much (MUCH) more likely to hire you.
• You know that it’s more pleasant and less stressful to build trust over time while being your authentic self, than it is to try and sell to strangers.

And yet, when I ask my solo professional clients, “What do you do to systematically stay in front of the people you already know?,” the most common answers I hear involve the words “mailing invoices,” “sending holidays cards” and “uh, nothing.”

Here’s the good news: You already have two incredibly valuable assets! One is called, “People I know.” The other is called, “A point of view and personality that many people already like.”

Here’s the gooder news: This one-hour webinar – How to Get Clients Easily: (Simple) Relationship Marketing for Solo Professionals – is all about showing you how to leverage these assets to build your business.

It’s about methodically staying in touch, speaking and writing in your natural voice, and reconnecting with all the people you’ve met along the way.

Not only does this relationship marketing approach feel better to most professionals, it’s easier and more efficient than trying to pound the pavement, learn networking tricks and master sales techniques. It’s simply doing the kinds of things that come naturally to you, but in a broader, more systematic, ongoing way.

Does it work?

Well, like you, I’m terrified of making cold calls, bad at “working a room,” and uncomfortable selling things to people who don’t really want them. And that’s why in 12 years as a successful solo professional, I’ve never done any of those things (or spent a cent on advertising).

What I’ve learned instead is to have confidence in my authentic self, focus on the people I already know, and systematically work a simple plan.

In my one-hour webinar on February 29th, I’ll show you exactly what has worked and continues to work for me.

Here’s what you’ll learn:

• How to use your unique personality and point of view in your marketing
• Why you need to store all your contacts in one (electronic) place
• Why repetition – not reach - is where marketing leverage comes from
• Why the people who know you are willing to pay you more money (and less interested in haggling)
• What a “relationship donut” is and why you need one
• What to say and what to send to existing contacts when keeping in touch – and how often to do it
• The single best low-tech, relationship-building tool ever invented
• Why prospects prefer to hire professionals who are “unconventional”
• Why your larger competitors are trying to copy you
• Why you need to “treat different relationships differently,” and how to do it
• How to sell without being a high pressure, slick salesperson (and why being the “real you” is the most effective way to sell anyway)
• How to develop a simple, effective, relationship marketing system that works for you … and that won’t take over your life

We’ll cover this and more on Wednesday, February 29th at 2PM EST.

As always, to keep the sessions interactive and allow for plenty of questions, we limit attendance to just 25 participants (in other words, hurry before it sells out!).

Total cost? $117.00 ($99 if you register by the early bird deadline of February 22nd). Not a bad investment for something that will fundamentally change the way you market your business. I hope to see you there.

Relationshipily yours,

Michael Katz
Founder and Chief Penguin
Blue Penguin Development

P.S. We will be recording the entire thing (audio and visual). Your admission gives you access to the recording for easy reviewing after the fact.

An award-winning humorist, entrepreneur and human, Michael Katz is a recognized expert in professional services marketing and founder of Blue Penguin Development. Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online and other national and local media. He is the author of three books, and over the last 12 years has published over 275 issues of his “Solo Professional E-Newsletter,” a bi-weekly with 6,500 passionate subscribers in over 40 countries around the world. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal.