Upcoming Events

These are live “events.” Things like one-hour webinars and longer format programs over a period of weeks. All of them are delivered by me and all include other professionals learning and participating along with you.

Webinars

Webinars are live, audio and visual happenings! They’re intended to feel as close to a group workshop as possible, the only difference being that attendees are located all over the world, instead of in the same room. All you need to participate is a computer and a telephone.

The groups are small (usually capped at 25 people) and there is plenty of time for questions and interaction. We record everything too, so you can refer to it easily after the fact.

Here’s what’s currently scheduled:

How to Get Clients Easily: (Simple) Relationship Marketing

(February 29, 2012, 60 Minutes, $117.00)
If you don’t have a system for staying in touch with everyone you know, you’re working harder than necessary to get clients. Not only does this relationship marketing approach feel better to most professionals, it’s easier and more efficient than trying to pound the pavement, learn networking tricks and master sales techniques.  This webinar is about doing the kinds of things that come naturally to you, but in a broader, more systematic, ongoing way.  More details here.

How to be a Leading Expert

(March 21, 2012, 60 Minutes, $117.00)
Every professional wants to be seen as an industry expert. And why shouldn’t we? … there really is no downside (other than the groupies). You can charge higher fees; prospective clients seek you out; colleagues send other people your way; members of the press want your opinion; organizations invite you to speak; and publications (online and off) ask you to contribute. This webinar explains how to make this work for you. More details here.

Pricing Your Professional Services

(April 11, 2012, 75 Minutes, $117.00)
Money. If you’re going to work for yourself, you need to get comfortable with setting rates, talking about fees, negotiating payment schedules, etc. It’s not necessarily the point of what you do, but it’s clearly a part of the mix. This webinar focused entirely on setting fees and handling the money aspect of working with clients. More details here.

Email Marketing Content That Works!

(May 8th and 10th , 2012, Both Sessions 60 Minutes, Each $117.00)
You know that e-mail is a fantastically effective tool for marketing a business. It’s easy to send, easy to share and easy to measure. And, it’s a lot (lot) cheaper than trying to do anything in print. The problem is that you don’t know what to say or how to say it. Plus, you hate writing. This two-part webinar is about learning how to do a better job with less effort.  More details here.

If you don’t have a system for staying in touch with everyone you know, you’re working harder than necessary to get clients. Not only does this relationship marketing approach feel better to most professionals, it’s easier and more efficient than trying to pound the pavement, learn networking tricks and master sales techniques.  This webinar is about doing the kinds of things that come naturally to you, but in a broader, more systematic, ongoing way.