On Demand Products

If you like to learn in your own way and at your own pace, this section is for you. You’ll find books, podcasts, webinars and other prepackaged items. Everything in here is downloadable (so you get it immediately) and 100% guaranteed for a full 60 days (so you don’t have to worry about buying the wrong thing).

The E-Newsletter System	“How to be a Leading Expert”
(Self-Paced Program, $197.00) I’ve worked one-on-one with hundreds of solo professionals, helping them develop effective E-Newsletters. I’ve taken all the exercises, questions and examples — the entire process that I use one-on-one with clients — and put it all into one easy-to-use system. 100% downloadable and packaged with several bonus items. More details here.	(On Demand Webinar, 75 Minutes, $67.00) Every professional wants to be seen as an industry expert. You can charge higher fees; prospective clients seek you out; colleagues send people your way; members of the press want your opinion; organizations invite you to speak; and publications (online and off) ask you to contribute. This webinar explains how to make this happen for you. More details here.
“Pricing Your Professional Services”	“Email Marketing Content That Works”
(On Demand Webinar, 75 Minutes, $67.00) If you’re going to work for yourself, you need to get comfortable with setting rates, talking about fees, negotiating payment schedules, etc. It’s not necessarily the point of what you do, but it’s clearly a part of the mix. This webinar focused entirely on setting fees and handling the money aspect of working with clients. More details here.	(On Demand Webinar, Two Hours, $67.00) As solo professionals, we need to communicate effectively with email. In this two-hour webinar, I’ll teach you how to do a better job (and with less effort). How to use your authentic voice; pinpoint your audience; use stories to make strong connections; and improve the way you write e-mail marketing content. More details here.
The E-Newsletter Book	“Selling With Authentic Stories”
(Downloadable e-book, 80 pages, $19.95) The Small Business Owner’s Guide To Creating, Writing And Publishing An Effective Electronic Newsletter. In a clear, FAQ format, this 80-page e-book covers the essential questions and concepts needed for developing an effective E-Newsletter. More details here.	(Instant MP3 Download, 35 Minutes, $24.95) Great stories help you capture attention, gain trust and convey your message, and in a format that is both enjoyable and memorable for your audience. Authentic stories help your clients and others see you as more than just a business professional with a service to sell. More details here.