“Pricing Your Professional Services”
(Pre-Recorded Webinar)

MONEY!!!!  Sorry, I didn't mean to scare you. But I know, it's a sensitive, troublesome, often unnerving, sometimes icky, always necessary topic.

But … if you’re going to work for yourself, you need to get comfortable with setting rates, talking about fees, negotiating payment schedules, etc. It’s not necessarily the point of what you do, but it’s clearly a part of the mix.

But fear not! Money — and the pricing of your services in particular — need not be an ongoing source of stomach-churning anxiety (that’s what children are for). The interests of you and your clients are more aligned than you may realize, and you don’t need to live in a constant tug-of-war over hours worked and money spent.

With a few important changes to the way you price, package and present your services, it is possible to take money largely out of the discussion (really) and to happily work side by side with your clients in delivering the outstanding results they want to have and you want to provide.

In my 10 years as a solo professional, I’ve tried a number of different approaches to setting fees and handling the money aspect of working with clients. In this 75-minute, Pricing Your Professional Services Webinar, I tell all (maybe a little more than all):

All you have to do is add this webinar to your shopping cart below.  From there, you'll be immediately redirected to a web page where you can watch it whenever you like; as many times as you like.

Here’s what you’ll learn:

• Why charging by the hour is bad for you and contrary to what your clients really want, and how doing so keeps you perpetually at odds with each other
• Why higher fees result in more satisfied clients, less effort for you, and better results overall
• How to move up the ladder from “hourly day laborer” to “highly compensated industry expert” (and how to do more of the work you love in the process)
• Why turning down certain clients is good for your business (and how to detect when you're talking to one of these people)
• How to establish a payment schedule that makes everyone happy
• How to establish a fee structure that pays you what you're worth
• How the way you describe what you do has an impact on the fees clients are willing to pay
• Why posting your fee structure on your web site is a bad idea
• How the myth of objective value works against you
• Why it's in your best interest to never (ever) raise prices for existing clients
• Why giving away lots of information now helps you earn lots of money later
• What to do about clients who "take advantage" of flat fee arrangements
• Why it's easier to provide more value and wow clients with "high end," more expensive services than it is with run of the mill offerings
• Why your clients don't care how long or hard you work
• Why the amount of money you earn per hour, per day or per client isn't really what matters to you anyway