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Three Secrets for Executive E-Newsletter Engagement
The ClickZ Network
"While reading his book, 'E-Newsletters That Work,' I found myself nodding in agreement as he revealed his three big secrets to creating an effective e-newsletter. As he says, these secrets are simple, but …" (click for the complete article)
Hopkinton Resident Pens Third Book
The Hopkinton News
"Michael J. Katz has just published his third book. The first one, he explains, "was entertaining, but not very useful." The second, according to the author, "was useful, but not very entertaining." This latest? Well, "is neither useful, nor entertaining" he explains, his grin revealing a wry sense of humor…" (click for the complete article)
Interesting People: Michael Katz, The E-Newsletter Guy
Editorial Emergency
"Katz recently graced us with 90 minutes of his time, during which we learned that authenticity attracts the clients you want and repels the ones you don't; that, trust him, you have more than enough to say; and that people tend to remember penguins, particularly blue ones. …" (click for the complete article)
Sure Beats Working
Frugal Yankee Radio Hour
"Entrepreneurs struggle with going it alone. Michael Katz' new book takes a humorous and instructive look on how it is done. The title, It Sure Beats Working …" (click for podcast)
Using Public Information In Marketing Materials
The Wall Street Journal, by Kelly Spors
"Michael Katz, founder of Blue Penguin Development, a Hopkinton, Mass., company that creates customer newsletters for professional-services firms, says he often includes the source of …" (click for the complete article)
Blue Penguin Development's Michael Katz
Practical eCommerce Magazine, Interview with Mitch Bettis
"Michael spoke with Practical eCommerce's Contributing Editor Mitch Bettis about the importance of communicating with customers, how to get the "genuine you" into a regular electronic newsletter and what types of content to put in these newsletters." (click for podcast)
E-Newsletters: High Impact Marketing Tactic or a Pain?
Management Consulting News Podcast Channel - MCNews Live
"Should consultants use email newsletters? If so, how? Michael Katz, Founder of Blue Penguin Development and specialist in helping professional service companies with their e-newsletters shares his point of view." (click for podcast)
Overcoming the Barriers to E-Newsletter Success: An Interview with Michael Katz
Email Marketing Reports, by Mark Brownlow
"Michael Katz is a genius at finding the best way to provide value through your email content while driving sales through that same content. Something you'll see reflected in his own biweekly newsletter. Here's what he has to say about overcoming the barriers to e-newsletter success…" (click for the complete article)
Like This, Only Better
Free Range Thinking, by Andy Goodman
"Printed newsletters may be easier to read and carry, but the electronic format can save you money, track usage more closely, and capture feedback instantly. . . In the course of our discussion, Katz offered five fundamental guidelines for creating effective e-newsletters." (click for the complete article)
Company Culture: Blue Penguin Development, Inc.
Mass High Tech
Blue Penguin Development, Inc. is this week's featured company in Mass High Tech's weekly company profile section. (click for the complete article)
Blogs Offer Peeks Inside Small Firms
Boston Herald, Bizlines, by Cromwell Schubarth
"Not everyone, though, is sold on business blogging. Who wants to wade through all the randomness of a blog to get to something useful?' asks Michael Katz, whose Blue Penguin Development in Hopkinton helps businesses create e-mail newsletters." (click for the complete article)
The Unoriginal Sin
Business Week, by Karen E. Klein
"In this post-Enron, post-Worldcom era, the job of reviving confidence in the marketplace may fall by default to entrepreneurs, says small-business development expert Michael Katz, whose outfit, Blue Penguin Development, teache's small businesses relationship marketing…" (click for the complete article)
In A Slump, Marketing Is Crucial
Boston Herald, Bizlines, by Cromwell Schubarth
"Many small-business owners trim their sales efforts during rough economic times, hoping to conserve cash and ride out the storm. But don't tell that to Betsy Harper, owner of Sales and Marketing Search, a…" (click for the complete article)
Guest Appearance on Bloomberg Television
Bloomberg Small Business, New York City
Rules For Suvival
Retail Systems Reseller, by Dan Breeman, Managing Editor
"Recently I was presented with a list of "10 Cardinal Rules for 2003 Small Business Survival" from Michael Katz, founder of Blue Penguin Development, a Massachusetts-based consulting firm. Perhaps they might serve as New Year's resolutions." (click for the complete article)
How the Web gives small firms a leg up on giants
Boston Globe, by D.C. Denison, "Business Intelligence"
"Who benefited most from the Internet boom? It might have been small-business owners. That's one conclusion you could draw from a recent report by the US Small Business Administration entitled 'E-Biz.com: Strategies for Small Business Success.' The study advances the idea that…" (click for the complete article)
Making Big Advocates out of Small (Business) Customers
CRMGuru, by Carol Parenzan Smalley
"Please welcome to today's virtual roundtable five small business leaders. We are delighted to have you as our guests…" (click for the complete article)
Tips for Newsletter Success: Exclusive Interview with Michael Katz
Marketing Sherpa, by Mark Brownlow
"Michael Katz of Blue Penguin Development lays out the justification for newsletter publishing, and what you can expect, along with the best detailed advice we've heard anywhere. Even veteran newsletter publishers will find a nugget here…" (click for more information)
"Chief Penguin" Helps Break The Ice With Customers
Community Newspaper Corporation, by Cathy Flynn
"HOPKINTON — New acquaintances often ask Michael Katz why he named his electronic newsletter consulting business "Blue Penguin Development." He looks them straight in the eye and says, with a straight face: "I was raised by penguins." After watching the reaction, Katz breaks into a chuckle. With the ice broken, he talks about what it takes to build customer relationships and sales." (click for complete story)
Sites Are On But No One's Home: Customer-Care Woes
Boston Globe, by D.C. Denison, Globe Staff
"Consultant Michael Katz admits ''it was a slow day'' in the winter of 2001 when he decided to see just how responsive commercial Web sites were to customer inquiries. He chose a mix of 36 national and New England brand-name companies, visited each, found the ''contact'' button, and e-mailed…" (click for complete story)
E-Newsletters: Making Your Customer Relationships Click
Bookselling This Week, by David Grogan
"Before beginning your e-newsletter project, make sure you have clear objectives, said Michael Katz, the founder of Blue Penguin Development, Inc., a consulting firm that specializes in the creation and management of effective e-newsletters. 'Why are you doing this in the first place?' he said. 'Is it to generate sales? Provide a service? Or to connect with customers?"… (click for complete story)
Targeted Dialogue: Golf Companies Seek Return on E-Marketing Investments
Golf World Business, by Mike Cullity
"Companies that market via e-mail should focus on enhancing existing relationships rather than striking up new ones, says Michael Katz, president of Blue Penguin Development, a Reading, Mass company that helps businesses develop e-mail newsletters…" (click for more information)
Email Marketing: Reaching Customers and Driving ROI
Peppers and Rogers Group, by Valerie Kaplo
"Michael Katz serves as founder and 'Chief Penguin' of Boston-based Blue Penguin Development, Inc., a company that provides Web site consulting and coaching to traditional businesses. According to Katz, "We demystify the Web for experienced businesspeople and focus on helping…" (click for more information)
Interview: Michael J. Katz
IBIZInterviews.com, by Kathy Shaidle
"Michael J. Katz is founder and Chief Penguin of Blue Penguin Development, Inc., a consulting and coaching firm that helps traditional consumer service businesses implement refer-a-friend programs, launch newsletters, and encourage customer feedback. Michael is also a columnist…" (click for complete story)
Review: Different Rules, Different Tools
IBIZNewsletters.com, by Mark Brownlow
"As I wander the Web, looking for good newsletters to bring to your attention, I use a long list of criteria to judge each publication I read. I've never found a newsletter that's scored a "perfect 10", but this week's choice comes darn close…" (click for complete story)
Even a Guru Needs Help with Web
Boston Herald, Bizlines, by Cromwell Schubarth
"Sometimes even the analyst has to spend time on the couch. Which is what brought Rick Hendrie, restaurant marketing doctor, to Michael Katz, Internet marketing doctor. Hendrie's Cambridge consulting…" (click for complete story)
Fast times for small businesses; Technology and the Internet have given many start-ups a boost in making a go of it
Boston Globe, by D.C. Denison, Globe Staff
"When Michael Katz left a marketing job to launch his own consulting business, he had only three basic tools: a laptop, an Internet connection, and a telephone. That was eight months ago. Today, Katz presides…" (click for complete story)
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