Voice/Tone/Trust Building

Video Interview: Relationship Marketing

by Michael Katz February 29, 2012

Today’s Insightful Insight is looooong.  49 minutes actually.It’s an interview, recorded earlier this year and broadcast yesterday, of me by my longtime, good friend, Lissa Boles, as part of her two-month program, The Jupiter Midas Effect.I watched it again yesterday and what can I say, it was fabulous.  Lots of practical information on relationship marketing, [...]

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Do You Look Familiar?

Thumbnail image for Do You Look Familiar? by Michael Katz September 15, 2011

I got a call the other day from my old college friend Rob, in Vancouver. (Long-time readers with steel trap memories and uneventful lives of their own will remember Rob as the subject of this 2005 newsletter.) He and I spent a lot of time together in school but gradually lost touch. Having just dropped [...]

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A Simple Example of an Effective Difference

by Michael Katz September 9, 2011

Last week’s characteristically mind-bending newsletter highlighted the importance of being different in the way you present yourself and your company to the world.In particular, we talked about how little things can have a big impact, provided they highlight real distinctions that customers and clients can understand.Well, wouldn’t you know it, I came across a terrific [...]

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