Voice/Tone/Trust Building

Do You Look Familiar?

Thumbnail image for Do You Look Familiar? by Michael Katz September 15, 2011

I got a call the other day from my old college friend Rob, in Vancouver. (Long-time readers with steel trap memories and uneventful lives of their own will remember Rob as the subject of this 2005 newsletter.) He and I spent a lot of time together in school but gradually lost touch. Having just dropped [...]

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A Simple Example of an Effective Difference

by Michael Katz September 9, 2011

Last week’s characteristically mind-bending newsletter highlighted the importance of being different in the way you present yourself and your company to the world.In particular, we talked about how little things can have a big impact, provided they highlight real distinctions that customers and clients can understand.Well, wouldn’t you know it, I came across a terrific [...]

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You’ve Got a Friend

Thumbnail image for You’ve Got a Friend by Michael Katz July 1, 2011

Despite having lived my entire life in the Northeast, I’ve always been drawn to the desert. I’m pretty sure it started back in 1988, when my not-yet-wife Linda and I took a two-week vacation out west, driving from Denver to Phoenix in a rental car. It was one of those “make it or break it” [...]

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