Voice/Tone/Trust Building

Play to Your Audience

Thumbnail image for Play to Your Audience by Michael Katz May 11, 2012

This past weekend was my 25-year business school reunion. We actually graduated 26 years ago, but, like most projects involving people with “advanced degrees,” this one came in a year behind schedule. It was a blast. Hanging out during the day, big event Saturday night, brunch the next morning. Pretty much nonstop fun.   Listen [...]

8 comments Click to read more…

Is Your English Too Good?

Thumbnail image for Is Your English Too Good? by Michael Katz March 30, 2012

My wonderful client Mariko has a wonderful habit of sending me wonderful gifts – all penguin-themed. Over the years she’s sent me a penguin mobile, a penguin Lego puzzle (I still can’t figure out how to put it together) and countless stickers, envelopes and other office items. But a couple of weeks ago, she outdid [...]

0 comments Click to read more…

Sing to Your Fanbase

by Michael Katz March 15, 2012

Do you cringe when people unsubscribe from your e-mail list?I used to, but I don’t (much) anymore.  The short video clip below (1 minute, 54 seconds), explains why paying attention to unsubscribes is less productive than it may seem.  

28 comments Click to read more…