Category Archives: Useful Tools

Icemaker, Icemaker, Make Me Some Ice

We have a new refrigerator. Lest you think this was a hasty decision, let me just say that we bought the old one the year my son Evan was born. He turned 24 this week. And this new one, I must say, is (literally) quite cool. Side-by-side doors, whisper-quiet motor, and a stainless steel, “smudge-proof” exterior. And, as any self-respecting, 21st century refrigerator must have, a water and ice dispenser on the outside. Like I said, cool. Listen To This […] Click to read more…

 

What Kind of Work Do You Do?

You might think I’m making this up, but I assure you that every word of this story is true… A few years ago, my family and I went on vacation to Panama. It’s a beautiful country with amazing wildlife and lots of very nice people. We had a great time. Unfortunately, I don’t speak any Spanish. And so on the day we arrived, I turned to my then 17-year-old son Evan (the ranking Spanish speaker in the family) and asked […] Click to read more…

 

Stay in Touch With Birthday Cards (Really)

One of the staples of my marketing program is birthday cards. Really. I send them to anyone who is willing to share their information. Why? Two reasons: First, because a birthday card is always a welcome surprise. People seem to appreciate them. Second, because everyone I’ve ever met has exactly one birthday. Develop “the card” for the year, and you’ve got your birthday card content set for the next 12 months, for everyone you know. Want to know more?  Watch […] Click to read more…

 

A No-Tech Way To Manage Your Relationships

I love technology. For some people, however, it can be a burden, getting in the way and keeping them from making the most of their marketing. If your’e one of those people (or even two), today’s 102-second video newsletter shares a no tech approach that will get you into the relationship marketing game right now.   Click below to watch… (Move slider at bottom of video to adjust volume!) >