Category Archives: Useful Tools

What Kind of Work Do You Do?

You might think I’m making this up, but I assure you that every word of this story is true… A few years ago, my family and I went on vacation to Panama. It’s a beautiful country with amazing wildlife and lots of very nice people. We had a great time. Unfortunately, I don’t speak any Spanish. And so on the day we arrived, I turned to my then 17-year-old son Evan (the ranking Spanish speaker in the family) and asked […] Click to read more…

 

Stay in Touch With Birthday Cards (Really)

One of the staples of my marketing program is birthday cards. Really. I send them to anyone who is willing to share their information. Why? Two reasons: First, because a birthday card is always a welcome surprise. People seem to appreciate them. Second, because everyone I’ve ever met has exactly one birthday. Develop “the card” for the year, and you’ve got your birthday card content set for the next 12 months, for everyone you know. Want to know more?  Watch […] Click to read more…

 

A No-Tech Way To Manage Your Relationships

I love technology. For some people, however, it can be a burden, getting in the way and keeping them from making the most of their marketing. If your’e one of those people (or even two), today’s 102-second video newsletter shares a no tech approach that will get you into the relationship marketing game right now.   Click below to watch… (Move slider at bottom of video to adjust volume!) >    

 

What’s In Your Tool Chest?

My friend Andy came to Boston on Tuesday. He lives in LA and sent me an e-mail to let me know he was coming to town: “If you’re free and interested, I’d be glad to buy you dinner.” Between you and me, I wasn’t sure if his invitation meant that he’d be eating along with me, but a free meal is a free meal, so I took my chances and said yes. He told me he was staying at the […] Click to read more…