Simplifying Your Marketing

Different, But Not Annoyingly So

Thumbnail image for Different, But Not Annoyingly So by Michael Katz December 17, 2010

I have to confess, I’m not much of a magazine reader. The only ones I subscribe to are Inc. and Fast Company, and the latter only because they refuse to let me leave (the last time I tried they gave me a year for six dollars). But the other day, while waiting in my doctor’s [...]

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Truth or Marketing?

Thumbnail image for Truth or Marketing? by Michael Katz October 22, 2010

As a man with three children and nearly 18 (consecutive) years of parenting under his belt, I thought I’d pretty much seen it all when it comes to spectator-ing at kids’ sporting events. Soccer, lacrosse, basketball, baseball, football, even the snooze-inducing T-ball … I’ve been there. And while the games change from season to season, [...]

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Mundane Marketing Magic

Thumbnail image for Mundane Marketing Magic by Michael Katz July 9, 2010

“We’re going out marketing today.” I know, it sounded kind of weird to me too. But that’s what my neighbor said when I asked why he was all dressed up yesterday on such a hot summer day. Apparently, he and a friend had recently launched a business together and yesterday was the day to “go [...]

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