Category Archives: Selling

Familiarity Breeds Profit

Do you have names for the meals you cook regularly at home? We do. There’s “Rail Rider;” a sauteed medley of sweet potatoes, onions, chicken sausage and spices, so-named because it seems like the kind of thing you’d eat while hopping freight trains in the 1930s (not that I really have any idea). We’ve got “Flop-Overs;” round flat bread covered with chicken, onions, beans, cheese and whatever else we have hanging around, which is then “flopped over” in a pan […] Click to read more…

 

Hunger Games

I live by two simple rules: Rule #1: Never sit in the front row of a comedy or dolphin show. In both cases, you’re liable to be more involved than you’d like. Rule #2: Never shop for food when you’re hungry. Here, you’re apt to buy things that you neither want nor need. And yet there I was, just this past Sunday, strolling into the Hannaford Supermarket around 2pm. I’d been running around all morning. I hadn’t eaten lunch. We […] Click to read more…

 

Who’s Your Perfect Client?

I’m not sure how it got started; I think initially someone was just making a joke. But somehow, five or six years ago, a bunch of men that I play basketball with decided to hold a year-end, “Secret Santa” event at our local bar. We had a blast and agreed to make it an annual occurrence. I’m happy to report that today, just a few short years later, the event has grown from a handful of participants who stumble in […] Click to read more…

 

Two Holes In Your Marketing

You know what I haven’t done in 25 years? If you said, “Ask a stranger to dance,” you’re close. But, if you said, “Set foot in Seattle,” you’re exactly right. And yet there I was, not two short weeks ago, stepping off the plane at Sea-Tac Airport with my wife Linda and my very excited daughter Emily. Listen To This Post Emily, you see, is attending the University of Puget Sound this year; we arrived a couple of days early […] Click to read more…

 

There’s No “Q” In Penguin

There’s a lot to be said for penguins. They’re cute, quite harmless and, if Morgan Freeman is to be believed, remarkably dedicated parents. They’re also well dressed which, given the frigid conditions of the Antarctic, is all the more impressive. But you know what they’re not? They’re not spelled with a “q.” Listen To This Post P-E-N-G-U-I-N. I’ve checked several times and nowhere within a penguin, living or on paper, does the letter q come into play. And yet, as […] Click to read more…