Category Archives: Relationship Marketing

The Sound of 1,000 Golfers

Do you play golf? I don’t. Its appeal is lost on me. I could probably learn to like it but, like cigar smoking, I see no reason at this point in my life to cultivate a new, expensive habit that might only serve to annoy my wife (I’ve got enough old habits that do the job just fine). But last week, my friend Shawn was in town visiting for a few days. Matt, Rick and I wanted to do some […] Click to read more…

 

Look Who’s Talking (About You)

Big day for us a couple of weeks ago; my oldest son, Evan, graduated from Rhodes College in Memphis. My wife Linda and I flew down from Boston to wallow in the festivities. We’d been to Memphis a few times before, but not in the two years since Evan moved off campus to an apartment with friends Chandler and Jason. And so we were curious to see the place. All in all, it turned out to be more or less […] Click to read more…

 

Acing The Negative Stress Test

Have you ever had a “stress test?” I had one just last week. The purpose, more or less, is to test your heart and make sure all is functioning properly. In my case, as a man older than, let’s say 35, my doctor thought it would be a good idea. And so off I went to the local hospital. The process is quite straightforward… First, they attach a bunch (I think it was 8) of EKG sticky things with wires […] Click to read more…

 

What’s Your Secret Weapon?

I have a secret weapon that I use to market my business. It’s so secret, in fact, that sometimes I forget I have it and don’t take full advantage of it. Is it my superior intellect? No, but thank you. Perhaps it’s the band of merry elves who live in my attic and attend to my every need? Still a pipedream, I’m afraid. No, my friend, I’m referring to my relationships and, in particular, my natural tendency towards staying in […] Click to read more…

 

Blue Penguin Birthday Party

I just celebrated my company’s 14th anniversary. Good news for me, but even better for you because I’m throwing a party … an ice cream party: Wednesday, July 23rd, 2 – 4 PM, at Kimball Farm, Westford, Massachusetts. And you’re invited. Maybe. To find out if you’re eligible to join us, take the video quiz below. Then click the link for directions and to RSVP. P.S. I’ll be giving away one free registration to my newly released Penguin Program. Click […] Click to read more…