Relationship Marketing

The (Amazing) Benefits of Handwritten Thank You Notes

by Michael Katz February 2, 2012

Today’s Insightful Insight is easy, obvious and, as marketing activities go, unbelievably effective. So naturally, hardly anyone does it. Click the video below for three reasons why sending handwritten thank you notes is a powerful tool for growing your business.

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Eyes Wide Shut

Thumbnail image for Eyes Wide Shut by Michael Katz January 5, 2012

A new farm stand / grocery store opened in my town yesterday. That’s relatively big news, given that in doing so, they have literally doubled the number of local places where you can buy a quart of milk, pick up a dozen eggs or push around a squeaky-wheeled, metal carriage.   Listen To This Post [...]

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An Unfair Advantage

Thumbnail image for An Unfair Advantage by Michael Katz October 27, 2011

I got a call yesterday from David, the owner of a small law firm here in the Boston area. Here’s my history with David: May, 2010. David signs up for this newsletter. January, 2011. David registers for one of my webinars. September, 2011. David calls to inquire about hiring me to work one-on-one with him [...]

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