Pricing & Money

No Things Being Equal

Thumbnail image for No Things Being Equal by Michael Katz April 27, 2012

There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market, from which they now sell ice cream. And that’s bad news. It’s bad news because thanks to the conversion of said grain silo, my family and I now [...]

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How to Price a Webinar (maybe)

Thumbnail image for How to Price a Webinar (maybe) by Michael Katz January 20, 2011

I got an email from someone yesterday, wondering about the logic behind the pricing of my webinars. Here’s how it works… The live event is $117 ($99 if you get in on the earlybird price). It also includes an audio and video recording of the event. The recorded event, by itself, is $117 (there’s no [...]

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Every Little Bit Hurts

by Michael Katz February 13, 2009

Like you, I buy a wide range of services from other professionals: legal, accounting, coaching, financial planning, insurance, design, IT, etc.  I’ve got a team of people who fill different, important roles in helping me keep my business going. The interesting thing is that each has a different approach to billing.  I don’t mean the rate or [...]

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