Pricing & Money

How to Price a Webinar (maybe)

Thumbnail image for How to Price a Webinar (maybe) by Michael Katz January 20, 2011

I got an email from someone yesterday, wondering about the logic behind the pricing of my webinars. Here’s how it works… The live event is $117 ($99 if you get in on the earlybird price). It also includes an audio and video recording of the event. The recorded event, by itself, is $117 (there’s no [...]

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Every Little Bit Hurts

by Michael Katz February 13, 2009

Like you, I buy a wide range of services from other professionals: legal, accounting, coaching, financial planning, insurance, design, IT, etc.  I’ve got a team of people who fill different, important roles in helping me keep my business going. The interesting thing is that each has a different approach to billing.  I don’t mean the rate or [...]

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Better Than a Contract

by Michael Katz December 16, 2008

I had lunch with an old friend yesterday. We worked together at the same company for years and now both work solo. We were talking about 2009 and he was asking what I had done to lock down my largest clients for the coming year, in case they had budget cuts and wanted to cancel our contract. [...]

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