Growing Your Business

Sing to Your Fanbase

by Michael Katz March 15, 2012

Do you cringe when people unsubscribe from your e-mail list?I used to, but I don’t (much) anymore.  The short video clip below (1 minute, 54 seconds), explains why paying attention to unsubscribes is less productive than it may seem.  

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You Better Shop Around

Thumbnail image for You Better Shop Around by Michael Katz March 8, 2012

“Try to get yourself a bargain son Don’t be sold on the very first one Pretty girls come a dime a dozen Try to find one who’s gonna give ya true lovin’” – Smokey Robinson and The Miracles   What do you think about this? Suppose, one day, you wake up and decide you’d like [...]

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Video Interview: Relationship Marketing

by Michael Katz February 29, 2012

Today’s Insightful Insight is looooong.  49 minutes actually.It’s an interview, recorded earlier this year and broadcast yesterday, of me by my longtime, good friend, Lissa Boles, as part of her two-month program, The Jupiter Midas Effect.I watched it again yesterday and what can I say, it was fabulous.  Lots of practical information on relationship marketing, [...]

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