Category Archives: Growing Your Business

Schmuck-Based Marketing

Much to my surprise, I actually care what my grass looks like. Surprise, because while growing up, I could never understand my dad’s unwavering interest in the condition of the front lawn. And I mean unwavering. He spent hours walking around the house, shovel in one hand and a pocket full of grass seed in the other. Anytime he spotted a patch of brown he would dig it up, drop some seed and move on to the next area of […] Click to read more…

 

Familiarity Breeds Profit

Do you have names for the meals you cook regularly at home? We do. There’s “Rail Rider;” a sauteed medley of sweet potatoes, onions, chicken sausage and spices, so-named because it seems like the kind of thing you’d eat while hopping freight trains in the 1930s (not that I really have any idea). We’ve got “Flop-Overs;” round flat bread covered with chicken, onions, beans, cheese and whatever else we have hanging around, which is then “flopped over” in a pan […] Click to read more…

 

Hunger Games

I live by two simple rules: Rule #1: Never sit in the front row of a comedy or dolphin show. In both cases, you’re liable to be more involved than you’d like. Rule #2: Never shop for food when you’re hungry. Here, you’re apt to buy things that you neither want nor need. And yet there I was, just this past Sunday, strolling into the Hannaford Supermarket around 2pm. I’d been running around all morning. I hadn’t eaten lunch. We […] Click to read more…

 

It’s Marketing, Not Reality

It’s been a tough month for Rock ‘N’ Roll. First, two weeks ago, David Bowie died. Then, earlier this week, Eagles guitarist, Glenn Frey died. It’s been said that bad things come in threes – natural disasters, car accidents, Adam Sandler movies, etc. And so when I heard two 40-year-old Credence Clearwater Revival songs in a row on two different radio stations while driving home yesterday, I feared the worst. Listen To This Post “Oh no,” I said to the […] Click to read more…

 

Chocolate Covered Marketing

Did you eat a lot over the holidays? Yeah, me too. Not just meals either. Pumpkin pie, ice cream, cookies, beer, everything. And, maybe most of all … chocolate. Fancy chocolate bars that my wife gave me; individually wrapped dark chocolate balls; chocolate covered almonds that came in a now empty, 45 ounce (!) container. There was even a huge bag of trail mix making its way around the house, something disingenuously labelled “Wholesome Medley,” despite being little more than […] Click to read more…