Category Archives: Growing Your Business

Be More Likeable, Get More Clients

I got an email out of the blue this past Monday. Well, not really “out of the blue” … it was from somebody I know. But it was unexpected, nonetheless. It came from Abigail (not her real name), a small business owner and woman I’ve known for at least ten years. Maybe closer to 15. We live in the same town but rarely bump into each other. And yet our paths intersect here and there. Listen To This Post I’ve […] Click to read more…

 

Icemaker, Icemaker, Make Me Some Ice

We have a new refrigerator. Lest you think this was a hasty decision, let me just say that we bought the old one the year my son Evan was born. He turned 24 this week. And this new one, I must say, is (literally) quite cool. Side-by-side doors, whisper-quiet motor, and a stainless steel, “smudge-proof” exterior. And, as any self-respecting, 21st century refrigerator must have, a water and ice dispenser on the outside. Like I said, cool. Listen To This […] Click to read more…

 

Weather, Or Not?

I guess I hadn’t given much thought to the weather. I heard something about snow coming, but it was far from top of mind as I headed out that Saturday morning for an all-day event at the New England Speaker’s Association. But when the event began, the first thing out of the meeting organizer’s mouth was, “SNOW! WE’RE ALL GOING TO DIE!” (It’s possible I am exaggerating.) She did say, however, that due to the coming storm, we’d be ending […] Click to read more…

 

Schmuck-Based Marketing

Much to my surprise, I actually care what my grass looks like. Surprise, because while growing up, I could never understand my dad’s unwavering interest in the condition of the front lawn. And I mean unwavering. He spent hours walking around the house, shovel in one hand and a pocket full of grass seed in the other. Anytime he spotted a patch of brown he would dig it up, drop some seed and move on to the next area of […] Click to read more…

 

Familiarity Breeds Profit

Do you have names for the meals you cook regularly at home? We do. There’s “Rail Rider;” a sauteed medley of sweet potatoes, onions, chicken sausage and spices, so-named because it seems like the kind of thing you’d eat while hopping freight trains in the 1930s (not that I really have any idea). We’ve got “Flop-Overs;” round flat bread covered with chicken, onions, beans, cheese and whatever else we have hanging around, which is then “flopped over” in a pan […] Click to read more…