Expert Positioning

What a Difference a Difference Makes

Thumbnail image for What a Difference a Difference Makes by Michael Katz September 1, 2011

My daughter Emily made the news the other day. You probably missed it unless, like me and my fellow Hopkinton, Massachusetts residents, you frequent our town’s news blog – a photo-rich, constantly updated goulash of local events, home sales, police activity, wildlife sightings and other assorted oddities. In Emily’s case, she was photographed on the [...]

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To Baldly Go Where No Man Has Gone Before

Thumbnail image for To Baldly Go Where No Man Has Gone Before by Michael Katz July 22, 2011

I shaved my head the other day. I know, it’s not the kind of thing you tend to announce to the world. But as you’ll see in a few more paragraphs, it relates to the way you market your business. Here’s what happened… There’s a guy on the west coast named Todd Greene, founder of [...]

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Leverage Your Positive Press Coverage

by Michael Katz July 13, 2011

Two tips for taking advantage of positive press coverage for you or your business.

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