Category Archives: Expert Positioning

Expert Is, As Expert Does

Let me ask you a question. Here you are, email open, the words I’ve written in plain view. Maybe you’re learning something new; maybe you’re being reminded of something you knew but forgot. Either way, and this is the question, how do you know if any of what I am telling you is true? When I say relationship building is critical, or package pricing is best, or desperate prospects are always trouble, how do you know that’s good advice? Listen […] Click to read more…

 

The Year’s At Its End; It’s Time To Push Send

Do you have a favorite joke? I do, and it goes like this: Two guys are out elk hunting. They’re crouched down in the woods when suddenly, they see a man running towards them, waving his hands and yelling, “I’m not an elk, I’m not an elk!” One of the hunters calmly raises his rifle and shoots him. The other hunter says, “What are you doing?! Didn’t you hear that guy yell, ‘I’m not an elk’”? The first hunter says, […] Click to read more…

 

Aeration Complication

Have you ever aerated a lawn? I do it every year. If you’re not familiar with the concept, an aerator is a gasoline-powered machine equipped with a spiked metal roller on the bottom. It weighs about a billion pounds (I’m guessing) and its function is to poke finger-sized holes in your lawn, thereby “aerating” it and making it healthier. Your job is to walk behind this self-propelled behemoth as it takes angry bites out of the ground, all the while […] Click to read more…

 

Are You Running On Empty?

During the summer, there are few things I enjoy more than listening to live music. And there are few places I’d rather enjoy it than Fenway Park in Boston. And there are few musicians I’d rather see than Jackson Browne and James Taylor. And so when tickets went on sale this past February for those two, in that place, my wife Linda and I were all over it. Yesterday, after six months of waiting, the day had finally arrived. It […] Click to read more…

 

Are You White House Bound?

By any chance, have you been following the upcoming U.S. presidential race? (Note to non-Americans, please keep your laughing to a minimum; it rattles the candidates.) For any number of reasons – nearly all of which I’m not going to get into – it’s been, shall we say, unusual, relative to prior races. Listen To This Post There is one thing in particular that’s caught my attention: This time around, the primaries really matter. Not just the primaries in general, […] Click to read more…