Expert Positioning

Leverage Your Positive Press Coverage, Part II

by Michael Katz January 27, 2012

A handy tip for making the most of the press coverage your business receives. (To view Part I, click here!)

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Embrace Your Inner Springsteen

Thumbnail image for Embrace Your Inner Springsteen by Michael Katz December 2, 2011

My son Evan is a freshman this year at Rhodes College in Memphis. (School motto: We’ve never heard of you either.) For me, having a child in college is turning out to be a déjà vu-ish experience: It seems that the older my kids get, the more vivid are my own memories of having lived [...]

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What a Difference a Difference Makes

Thumbnail image for What a Difference a Difference Makes by Michael Katz September 1, 2011

My daughter Emily made the news the other day. You probably missed it unless, like me and my fellow Hopkinton, Massachusetts residents, you frequent our town’s news blog – a photo-rich, constantly updated goulash of local events, home sales, police activity, wildlife sightings and other assorted oddities. In Emily’s case, she was photographed on the [...]

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