Category Archives: Expert Positioning

Aeration Complication

Have you ever aerated a lawn? I do it every year. If you’re not familiar with the concept, an aerator is a gasoline-powered machine equipped with a spiked metal roller on the bottom. It weighs about a billion pounds (I’m guessing) and its function is to poke finger-sized holes in your lawn, thereby “aerating” it and making it healthier. Your job is to walk behind this self-propelled behemoth as it takes angry bites out of the ground, all the while […] Click to read more…

 

Are You Running On Empty?

During the summer, there are few things I enjoy more than listening to live music. And there are few places I’d rather enjoy it than Fenway Park in Boston. And there are few musicians I’d rather see than Jackson Browne and James Taylor. And so when tickets went on sale this past February for those two, in that place, my wife Linda and I were all over it. Yesterday, after six months of waiting, the day had finally arrived. It […] Click to read more…

 

Are You White House Bound?

By any chance, have you been following the upcoming U.S. presidential race? (Note to non-Americans, please keep your laughing to a minimum; it rattles the candidates.) For any number of reasons – nearly all of which I’m not going to get into – it’s been, shall we say, unusual, relative to prior races. Listen To This Post There is one thing in particular that’s caught my attention: This time around, the primaries really matter. Not just the primaries in general, […] Click to read more…

 

It’s Marketing, Not Reality

It’s been a tough month for Rock ‘N’ Roll. First, two weeks ago, David Bowie died. Then, earlier this week, Eagles guitarist, Glenn Frey died. It’s been said that bad things come in threes – natural disasters, car accidents, Adam Sandler movies, etc. And so when I heard two 40-year-old Credence Clearwater Revival songs in a row on two different radio stations while driving home yesterday, I feared the worst. Listen To This Post “Oh no,” I said to the […] Click to read more…

 

Waiter or Doctor … Which One Are You?

I had dinner this past Monday night with my old college friend, Rob. Rob lives in Vancouver and I live in Boston, so it doesn’t happen very often. In fact, it’s been 15 years since we’d last seen each other. Fortunately, and as is often the case with people who’ve seen you drunk, high, naked and stupid (usually not all at once), it didn’t take long to get reacquainted. Rob had asked me to pick a restaurant downtown and I […] Click to read more…