Category Archives: Expert Positioning

The Heart Of The Matter

“In the factory we make cosmetics; in the drugstore we sell hope.” Charles Revson Five years ago this month, I had emergency heart surgery. It was totally unexpected. (That was the emergency part.) I’d been having chest tightness for a few years whenever I exercised, but none of the medical professionals I consulted seemed to think it was anything serious. But then one morning, I got back from a run and had a very strong urge to go to sleep. […] Click to read more…

 

Bio-Luminescence

I’ve got a toilet in my garage. I don’t say this to impress you; I’m just telling you the facts. It’s in my garage awaiting pick-up for donation because, as I mentioned in a recent newsletter, my wife Linda and I will soon be downsizing out of our current home. As a result, we’ve been doing lots and lots (and lots) of work to get our house ready for sale. Examples include… … newly painted kitchen cabinets … polishing of […] Click to read more…

 

Expert Is, As Expert Does

Let me ask you a question. Here you are, email open, the words I’ve written in plain view. Maybe you’re learning something new; maybe you’re being reminded of something you knew but forgot. Either way, and this is the question, how do you know if any of what I am telling you is true? When I say relationship building is critical, or package pricing is best, or desperate prospects are always trouble, how do you know that’s good advice? Listen […] Click to read more…

 

The Year’s At Its End; It’s Time To Push Send

Do you have a favorite joke? I do, and it goes like this: Two guys are out elk hunting. They’re crouched down in the woods when suddenly, they see a man running towards them, waving his hands and yelling, “I’m not an elk, I’m not an elk!” One of the hunters calmly raises his rifle and shoots him. The other hunter says, “What are you doing?! Didn’t you hear that guy yell, ‘I’m not an elk’”? The first hunter says, […] Click to read more…

 

Aeration Complication

Have you ever aerated a lawn? I do it every year. If you’re not familiar with the concept, an aerator is a gasoline-powered machine equipped with a spiked metal roller on the bottom. It weighs about a billion pounds (I’m guessing) and its function is to poke finger-sized holes in your lawn, thereby “aerating” it and making it healthier. Your job is to walk behind this self-propelled behemoth as it takes angry bites out of the ground, all the while […] Click to read more…