Expert Positioning

Are You Playing the Wrong Game?

Thumbnail image for Are You Playing the Wrong Game? by Michael Katz July 26, 2012

I don’t know about you, but my sense is that things have changed mightily over the past 35 years. Back then, for example, tattoos were uncommon; gas cost 63 cents a gallon; and when you picked up the phone, nobody ever asked you where you were. But college? Well, that’s something that I had assumed [...]

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Must Love Movies

Thumbnail image for Must Love Movies by Michael Katz May 24, 2012

The truth is, I could happily watch a movie every single night of the week. Not the same one, of course, that would be tedious. But a good movie, on a comfy couch, with my feet up on the coffee table and a hot cup of herbal tea in my hand … to me, that [...]

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No Things Being Equal

Thumbnail image for No Things Being Equal by Michael Katz April 27, 2012

There’s a new ice cream store here in town. Well, okay, it’s not exactly a store, it’s more like a grain silo-ish thing attached to a market, from which they now sell ice cream. And that’s bad news. It’s bad news because thanks to the conversion of said grain silo, my family and I now [...]

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Leverage Your Positive Press Coverage, Part II

by Michael Katz January 27, 2012

A handy tip for making the most of the press coverage your business receives. (To view Part I, click here!)

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Embrace Your Inner Springsteen

Thumbnail image for Embrace Your Inner Springsteen by Michael Katz December 2, 2011

My son Evan is a freshman this year at Rhodes College in Memphis. (School motto: We’ve never heard of you either.) For me, having a child in college is turning out to be a déjà vu-ish experience: It seems that the older my kids get, the more vivid are my own memories of having lived [...]

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