Category Archives: Effective Writing

Do Your Prospects Trust You? Try This.

Do you have big plans for the weekend? I do. Beginning tonight at 6 pm and running through mid-day on Sunday, I will be reunion-ing (unless there is no such word) with my old business school buddies. It’s not just any reunion, either. It’s our 30 year. And what a great time we had back then. Going to classes, drinking beer, staying up late, going out dancing, and doing the things that unmarried 25-year-olds tend to do (don’t make me […] Click to read more…

 

Is Your Writing Evergreen? I hope not.

Well, it finally happened. After years of collective child-birthing, child-raising and “When is this child ever going to leave the house?”, the first member of my family’s next generation – my 11 nieces and nephews plus my own three children – has finally gotten engaged. Yes, for those of you keeping score at home, my nephew, Travis, is poised to break the tape at the single man finish line, on a date not yet determined. This is big news. Unlike […] Click to read more…

 

You Talking To Me?

You probably think I work from home. It’s a reasonable assumption; most solos do. But I’ve always had an outside office. I think it’s mostly because when I started my business in 2000 I had three children under the age of seven. At that point, I was just looking for an excuse to get the hell out of the house. But it’s not far; my office is less than three miles away in the center of our little town. One […] Click to read more…

 

How to Avoid the Delete Key

Back in the late 80s, my future wife and I signed up for the 14-week Dale Carnegie course in public speaking. Once a week on Tuesday nights, about 40 of us would gather at the Sheraton hotel in Boston for a three-hour class. It was challenging – but terrific. And I’m not exaggerating when I tell you that although I began the course scared of public speaking, by the end, I was loving it. I’m sure I internalized many of […] Click to read more…

 

Why Your Writing Has No Impact

They say you never forget your first love and for me, that’s totally true … … I remember the exact moment I first tasted pesto. It was 23 years ago, in the summer of ’92. Nothing in my life has been the same since. It began when my wife Linda and I were eating dinner at an Italian restaurant in Lexington, Massachusetts with our friends Val and Mike. I don’t know why, but instead of my usual veal marsala or […] Click to read more…