Effective Writing

Play to Your Audience

Thumbnail image for Play to Your Audience by Michael Katz May 11, 2012

This past weekend was my 25-year business school reunion. We actually graduated 26 years ago, but, like most projects involving people with “advanced degrees,” this one came in a year behind schedule. It was a blast. Hanging out during the day, big event Saturday night, brunch the next morning. Pretty much nonstop fun.   Listen [...]

8 comments Click to read more…

Find Your Happy Medium

by Michael Katz April 12, 2012

Given my unabashed love of e-mail newsletters and their proven success in building a professional service business, lots of people gingerly confess to me their hatred/fear/impatience regarding writing.First of all, I appreciate your gingerness; but don’t worry about me. I mean I love writing, but it’s not like it’s my baby and I’ll be offended [...]

12 comments Click to read more…

Is Your English Too Good?

Thumbnail image for Is Your English Too Good? by Michael Katz March 30, 2012

My wonderful client Mariko has a wonderful habit of sending me wonderful gifts – all penguin-themed. Over the years she’s sent me a penguin mobile, a penguin Lego puzzle (I still can’t figure out how to put it together) and countless stickers, envelopes and other office items. But a couple of weeks ago, she outdid [...]

0 comments Click to read more…