E-newsletter Fundamentals

A Random Writing Recipe

Thumbnail image for A Random Writing Recipe by Michael Katz November 10, 2011

I have to confess, now that my youngest child is nearly a teenager, I often find myself nostalgic for the days when the kids were diaper-wearing toddlers. Of course that’s a complete lie. I don’t miss those days at all, other than, perhaps, for the fact that gasoline was two dollars a gallon and my [...]

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The Unwritten Rule of E-Newsletters

Thumbnail image for The Unwritten Rule of E-Newsletters by Michael Katz August 10, 2011

I got a call yesterday from Carol in Nashville. She was convinced of the value of an E-Newsletter for her business (smart woman) and she was thinking about picking up a copy of my E-Newsletter System to help her get going (she may even be a genius). But … she hates writing. “I’m great with [...]

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E-Newsletter Field Trip: "Les Gore on Human Capital"

Thumbnail image for E-Newsletter Field Trip: "Les Gore on Human Capital" by Michael Katz January 28, 2011

(View the newsletter here.) This issue’s E-Newsletter Field Trip – an astonishingly innovative concept in which readers (like you) submit their E-Newsletter for public viewing and (gentle) critique,* takes us to Newton, Massachusetts, home base for Les Gore and his company, Executive Search International. Here’s how Les describes his newsletter: “An executive recruiter with over [...]

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