E-newsletter Fundamentals

Find Your Happy Medium

by Michael Katz April 12, 2012

Given my unabashed love of e-mail newsletters and their proven success in building a professional service business, lots of people gingerly confess to me their hatred/fear/impatience regarding writing.First of all, I appreciate your gingerness; but don’t worry about me. I mean I love writing, but it’s not like it’s my baby and I’ll be offended [...]

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Bark In The Dark

Thumbnail image for Bark In The Dark by Michael Katz March 23, 2012

We’ve got a problem over at our house. A problem that involves barking. Now fortunately, this barking thing relates to our dog, not one of our children, so I suppose I should be thankful for small favors. Nevertheless, it seems that Abbie, our 8-year-old (more or less) Lab/Golden mix (more or less), has developed a [...]

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Try Not To Do This

Thumbnail image for Try Not To Do This by Michael Katz December 16, 2011

I could be wrong, but it seems to me that if you’re selling a professional service, you’re going to be most convincing when you “walk the talk,” modeling the behavior you claim to teach. If you’re a personal trainer, you should be in great shape. If you’re a financial planner, you should balance your checkbook. [...]

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