E-newsletter Fundamentals

Water World

Thumbnail image for Water World by Michael Katz April 26, 2013

I’ll get right to the point: For the past six months, I’ve been trying to cancel the water delivery to my office – but I just can’t do it. And even though I’ve been getting a five-gallon container delivered every three weeks for the past six years (sorry, too much math?), I just don’t see [...]

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Why Today is a Bad Day to Publish Your Newsletter

Thumbnail image for Why Today is a Bad Day to Publish Your Newsletter by Michael Katz February 8, 2013

You know how much I like to be ironic. Well, today’s brief newsletter is about why today is a bad day to publish a newsletter (see what I mean?). The reason today’s a bad day? Big snowstorm hitting the northeast. Not all of you are in the northeast, of course, but many are. And today, [...]

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How to Stop People From Opting-Out of Your E-Newsletter (sort of)

Thumbnail image for How to Stop People From Opting-Out of Your E-Newsletter (sort of) by Michael Katz January 25, 2013

Many of those who publish newsletters are overly concerned with controlling opt outs. I understand, it’s heartbreaking when it happens. This two-minute video explains how to stop it (and why it’s not worth worrying about in the first place).   Click below to watch… (Move slider at bottom of video to adjust volume!)    

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Anywhere But Inbetween

Thumbnail image for Anywhere But Inbetween by Michael Katz October 19, 2012

At six feet tall, I’m just tall enough to bump my head on things. Sometimes. And when I say “sometimes,” I mean relatively rarely. Maybe once a month. I’ll hit a pipe in a parking garage. I’ll knock my head on the ceiling while going down a flight of steps. Sometimes I forget to duck [...]

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Bark In The Dark

Thumbnail image for Bark In The Dark by Michael Katz March 23, 2012

We’ve got a problem over at our house. A problem that involves barking. Now fortunately, this barking thing relates to our dog, not one of our children, so I suppose I should be thankful for small favors. Nevertheless, it seems that Abbie, our 8-year-old (more or less) Lab/Golden mix (more or less), has developed a [...]

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