E-newsletter Fundamentals

Try Not To Do This

Thumbnail image for Try Not To Do This by Michael Katz December 16, 2011

I could be wrong, but it seems to me that if you’re selling a professional service, you’re going to be most convincing when you “walk the talk,” modeling the behavior you claim to teach. If you’re a personal trainer, you should be in great shape. If you’re a financial planner, you should balance your checkbook. [...]

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A Random Writing Recipe

Thumbnail image for A Random Writing Recipe by Michael Katz November 10, 2011

I have to confess, now that my youngest child is nearly a teenager, I often find myself nostalgic for the days when the kids were diaper-wearing toddlers. Of course that’s a complete lie. I don’t miss those days at all, other than, perhaps, for the fact that gasoline was two dollars a gallon and my [...]

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The Unwritten Rule of E-Newsletters

Thumbnail image for The Unwritten Rule of E-Newsletters by Michael Katz August 10, 2011

I got a call yesterday from Carol in Nashville. She was convinced of the value of an E-Newsletter for her business (smart woman) and she was thinking about picking up a copy of my E-Newsletter System to help her get going (she may even be a genius). But … she hates writing. “I’m great with [...]

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