Authenticity & Brand Consistency

Bank Job

Thumbnail image for Bank Job by Michael Katz March 18, 2011

The first (and worst) real job I ever had was working as a busboy for a wedding caterer. Although it was a high-end operation (we wore tuxedos and white gloves), the work itself was boring, low-paying and pretty miserable. My tasks involved serving side dishes during the event, cleaning up after the event and then, [...]

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Who's Talking When Your Company Speaks?

Thumbnail image for Who's Talking When Your Company Speaks? by Michael Katz March 9, 2011

I saw the advertisement on the right in an email I received this morning. What caught my attention was the message at the very bottom: “Good for a limited time. That means no dilly-dallying, friend.” Definitely a bit edgy and certainly very casual. But is it appropriate for this particular company? You see I think [...]

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Air-Borne Identity

Thumbnail image for Air-Borne Identity by Michael Katz February 28, 2011

I took this photo yesterday in the supermarket (yes, that wrinkly hand belongs to me). You may know Airborne as the product that “helps support your immune system.” Of course, you may also know Airborne as the product that “agreed to pay $23.3 million in a class-action lawsuit over false advertising.” Either way, what’s most [...]

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