Authenticity & Brand Consistency

Every Story Tells A Picture

by Michael Katz May 10, 2013

I’ll be honest with you. There are two things I don’t like very much: waking up early and dressing up formally. And yet there I was this past Tuesday morning, getting into my car at 6:30am, all shaved and showered in full, sport-coat-wearing, business attire. I was on my way to an early morning networking [...]

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How to Improve Your Mass Mailings

by Michael Katz November 9, 2012

When it comes to staying in touch with your network of relationships, bulk messages – whether sent as email, video, hard copy or in some other format – are an important tool. But just because these are sent en masse, and whether your writing relies on overused French phrases or not, it doesn’t mean you [...]

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Show Some Style

by Michael Katz November 8, 2012

I’ve never tried to disguise my love for my Roomba, a robotic vacuum cleaner that gets the job done while perplexing both my dog (who can’t figure out what it is) and my family (who can’t figure out why I love it so much). That’s one of the reasons this editorial in last Sunday’s Boston [...]

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Call Me Maybe

by Michael Katz September 20, 2012

As I’m hoping you noticed, I sent out an e-mail yesterday announcing the reopening of my one year marketing program. It was a relatively brief message which linked to the page describing the program in detail. A few hours after the message went out, I got an e-mail from a reader named Tom. Now I [...]

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A Life Sentence

by Michael Katz September 7, 2012

I don’t know about where you live, but around here, summer ended abruptly this past Monday night at the precise conclusion of Labor Day Weekend. One day I’m splashing around in my neighbor’s pool and the very next morning I’m rooting through the hall closet, looking for a jacket to protect against the cold rain. [...]

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