Authenticity & Brand Consistency

A Promising Prom-Posal

Thumbnail image for A Promising Prom-Posal by Michael Katz June 13, 2011

You may have heard about James Tate, the Connecticut high school student who was initially banned from, and then allowed to attend, his high school prom. His crime?  Using the side of the school building as a billboard to ask out his prospective prom date. (I missed the story initially, but thanks to newsletter writer [...]

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Fly the Unfriendly Skies

Thumbnail image for Fly the Unfriendly Skies by Michael Katz May 24, 2011

“Welcome to Boston.  The local time is 5:45 pm.  We know you have many transportation options and on behalf of the flight crew and cabin staff we’d like to thank you for choosing Delta.  Whether you are traveling on further or if Boston is your final destination, we wish you a pleasant evening.” Have you [...]

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Bank Job

Thumbnail image for Bank Job by Michael Katz March 18, 2011

The first (and worst) real job I ever had was working as a busboy for a wedding caterer. Although it was a high-end operation (we wore tuxedos and white gloves), the work itself was boring, low-paying and pretty miserable. My tasks involved serving side dishes during the event, cleaning up after the event and then, [...]

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