Ask the Blue Penguin

Old Technology for New Prospects

by Michael Katz September 14, 2011

It takes a fair amount of technology to run a solo professional business efficiently. But that doesn’t mean that only new ideas are worth using. Today’s Insightful Insight (in video format, for those of you who fancy creepy, middle-aged bald men) takes a look at the fail-safe, 15th century tool I use for keeping track [...]

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"Should I Offer An Incentive With Newsletter Sign-ups?"

Thumbnail image for "Should I Offer An Incentive With Newsletter Sign-ups?" by Michael Katz April 28, 2011

Today’s episode of “Ask The Blue Penguin” takes a look at incentives and whether or not providing them in exchange for E-Newsletter sign-ups is a good idea.

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"How Often Should I Publish?"

Thumbnail image for "How Often Should I Publish?" by Michael Katz January 4, 2011

Today’s episode of “Ask The Blue Penguin” takes a look at an E-Newsletter question we receive frequently: “How’d you get to be so good-looking?” The other question we hear a lot is, “How often should I publish?” I’ll explain that while more frequent is generally better, too much can be problematic as well.

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