Author Archives: Michael Katz

Dog Day Afternoon

I was bitten by a dog this week. Not seriously and, given the circumstances, I don’t expect to be foaming at the mouth anytime soon. And, in the dog’s defense, it was mostly my fault. I was visiting my client Paul at his office Monday afternoon. As we were exchanging greetings, I was happily surprised to see a smallish, black dog stroll by. I’m a big fan of clothing-free workspaces and so I leaned over to scratch him (the dog, […] Click to read more…

 

Why Your Writing Has No Impact

They say you never forget your first love and for me, that’s totally true … … I remember the exact moment I first tasted pesto. It was 23 years ago, in the summer of ’92. Nothing in my life has been the same since. It began when my wife Linda and I were eating dinner at an Italian restaurant in Lexington, Massachusetts with our friends Val and Mike. I don’t know why, but instead of my usual veal marsala or […] Click to read more…

 

No Way Out

“What’s ‘Blup-Gen?’” I’m guessing you’ve never had that question asked of you. I, however, hear it about once a week and always from a complete stranger. “Blup-Gen” (accent on the Blup) is the way most humans choose to pronounce the vanity license plate on my car: BLUPGN. They see the plate. They try and figure out what it means (only one person in 10 years has ever done so correctly). They finally give up and ask. The answer, if you […] Click to read more…

 

Ignore the Competition

I read a terrific blog post yesterday about musician John Mayer visiting his alma mater, Berklee College of Music in Boston. Among the many interesting things he said, this point jumped out at me:   “Nobody’s music is the enemy of your music…The idea that someone else has made it when they shouldn’t have made it is toxic thinking.”   As a solo professional, I’ve sometimes caught myself reacting to the success of someone else by thinking that they’re somehow […] Click to read more…

 

To Baldly Go Where No Man Has Gone Before

I shaved my head the other day. I know, it’s not the kind of thing you tend to announce to the world. But as you’ll see in a few more paragraphs, it relates to the way you market your business. Here’s what happened… There’s a guy on the west coast named Todd Greene, founder of a company called HeadBlade. HeadBlade is an over the top, cool razor, intended for shaving one’s head. I talked to Todd once about five years […] Click to read more…