Archive
2012
- Play In Your Sweet Spot
- Leverage Your Positive Press Coverage, Part II
- What’s On Your Menu?
- Eyes Wide Shut
- Why I Use PhotoStamps.com
- Try Not To Do This
- Embrace Your Inner Springsteen
- How to Use LinkedIn Answers
- A Random Writing Recipe
- An Unfair Advantage
- Why Your Newsletter Needs Audio
- Singing In The Rain
- Does Anybody Really Know What Time It Is?
- Last Pass for Storing Passwords Safely
- Do You Look Familiar?
- Old Technology for New Prospects
- A Simple Example of an Effective Difference
- What a Difference a Difference Makes
- How to Include Your Photo With Your Blog Comments
- The Unwritten Rule of E-Newsletters
- No Way Out
- Ignore the Competition
- To Baldly Go Where No Man Has Gone Before
- Leverage Your Positive Press Coverage
- How’s Your Email Look on an iPhone?
- You’ve Got a Friend
- Cold Calling Conundrum
- What’s This About?
- A Promising Prom-Posal
- Baseball + Business = Lesson
- Dog-Based Humor
- Share Your Backstory
- Registration Open for "Expert" Webinar: June 16th
- Fly the Unfriendly Skies
- Taken to the Cleaners
- Failure to Launch
- "Should I Offer An Incentive With Newsletter Sign-ups?"
- Hairy Party To You
- Hit Them in the Peanuts
- You're Already an Expert
- Yawn Care
- Google-Spanked
- Bank Job
- Stroke of Luck
- Who's Talking When Your Company Speaks?
- Claim Your Oscar
- Air-Borne Identity
- I'm Like You, You Like Me
- A Get Rich Slow Scheme
- What Teenagers Fear Most
- E-Newsletter Field Trip: "Les Gore on Human Capital"
- Reptile Dysfunction
- How to Price a Webinar (maybe)
- Writers, Start Your Pencils
- Play To The Referee
- Isn't It Ironic?
- "How Often Should I Publish?"
- Bold In The Cold
- Offline Social Media
- Shut Up And Sell
- Different, But Not Annoyingly So
- Are Your Forms Fun?
- Cones In The Road
- Figuring Out Where All That Writing Time Went
- E-Newsletter Field Trip: "MarCom Matters"
- "How Do I Make My Writing Feel More Personal?"
- Are You Using Your Natural Advantage?
- "Targeted" Marketing?
- Be More Arnold
- Taylor Swift Knows Branding
- E-Newsletter Field Trip: "Words In Motion"
- Fear of Writing
- Knock, Knock, Knockin’ on Readers’ Doors
- E-Newsletter Field Trip: “Commercial Truck Success”
- Politically, and Marketingly, Incorrect
- Are We There Yet?
- Truth or Marketing?
- How Long Will You Last?
- E-Newsletter Field Trip: “Improving the Workplace”
- “Should My Newsletter Have a Name?”
- The Appeal of Shaquille
- E-Newsletter Field Trip: "InkBlot"
- Running From Safety
- "Is it OK to Call a Reader Who Clicks?"
- Signs Of Life
- School Daze
- "How Long Should My E-Newsletter Be?"
- A Dog's Life
- E-Newsletter Field Trips: "ALLEnews"
- The Value Of Repetition. Repetition.
- The Universe is My Pen Pal
- "What's The Best Time of Day to Publish?"
- E-Newsletter Field Trip: "Debby Brown's Hocus Focus"
- The Story Behind The Story
- Comfy Chairs, Free Wifi, Free Coffee
- "How Do I Revitalize My List?"
- 5 Lessons From Starbucks
- (Star)Bucking The Trend
- E-Newsletter Field Trip: "Practical Advice on SaaS Marketing"
- Capture And Release
- Mundane Marketing Magic
- E-Newsletter Field Trip: "Adventures in Good Company"
- Got To Be There
- E-Newsletter Field Trip: "The Inn at Sweet Water Farm"
- Surviving The E-Newsletter Jungle
- E-Newsletter Field Trip: "Easy Web Tips"
- You Can Shake This World
- E-Newsletter Field Trip: "Moms With ADD/ADHD"
- Time Is On Your Side
- Hiding In Plain Sight
- Publish or Perish
- Mom Likes Me Better
- Save Your Fan Mail
- Productivity is Overrated
- Are You College Material?
- Rules Are Made To Be Broken
- Loving Mr. Fix-It
- John Lennon and You
- Are You Too Impressive?
- Are You Believable?
- Your Best Marketing Tool
- 4 Elements of Better Writing
- Are Congratulations in Order?
- Where Are You Needed The Most?
- Relationship is More Than Just the Right Words
- How Necessary Are You?
- Life On The Rocks
- Timing is Part of Marketing
- Freedom is Worth the Fear
- Got Passion?
- Oversimplified Marketing
- It Was Twenty Years Ago Today
- Nowhere To Run, Nowhere To Hide
- Barefoot Marketing
- How Low Can You Go?
- Tie-Shy Guy
- How I Raised Open Rates By 25%
- Forget the Business Model
- Kick Open Your Front Door
- Panama Banal
- Postcards from the Edge
- Don’t Sweat the Summer
- Things That Go Thud in The Night
- Stress Test Your E-Newsletter
- Who's Mowing Your Lawn?
- Hobby or Job?
- Advice on Advice
- Sister Act
- Dirt Cheap Marketing
- Is Your Visibility Visible?
- Drive to Survive
- Fixing Your Biggest Problem
- Toast of the Town
- Roll The Dice Every Day
- Ice Cream Marketing
- Is Your Newsletter Tone Deaf?
- Every Little Bit Hurts
- What Problem Do You Solve?
- What's Your Secret Sauce?
- Give-It-Away Marketing
- The Iceman Leave-ith
- Best Thing I've Read This Year (so far)
- Take a Chance on You
- Better Than a Contract
- And The Winner Is…
- Turn Down Your Radio
- Get Your Team Together
- Familiarity Breeds Clients
- Enjoy Your Latte
- All Apples And No Pie
- No Security Is Total Security
- Blog or E-Newsletter?
- Narrow Marketing = Expert Status
- 3 Reasons To Publish Now
- Return To Sender
- Just A Little Of That Human Touch
- A Close Shave
- Born To Walk
- Hanging By A Thread
- Celebrate, Celebrate
- Great Stories Make Great Newsletters
- Ironing Out the Rankles
- Happy Anniversary To Me
- Writing to Win
- Download a One Hour Free Teleseminar
- Do Whatever You Want
- Sold From The Start
- The Illusion of Safety
- Put Your Newsletter On “Shuffle”
- Radio Nowhere
- Are You Having Fun Yet?, Part II
- Are You Having Fun Yet?
- Float Like A Butterfly
- Learn from the Best
- What Do You Recommend?
- Curse of the Me-Newsletter
- Improving As You Go
- Almost Famous
- Much More Than Just A Job
- Fastest Check In The West
- Gather Your Team
- I’ve Got a Crutch on You
- Confidence Man
- Love Your Office
- Going The Last Mile
- And The Oscar Goes To…
- Blogging On Empty
- Follow The (Not) Bouncing Ball
- Burn The Ships
- Nightmare on Entrepreneur Street
- Put Me In Coach
- Do They Know You're Working?
- Good Marketing Means Having to Say You’re Sorry
- One More Reason to Turn Down Work
- What Steve Martin Knows About E-Newsletters
- Better, Not Harder
- Solo Shouldn't Mean Lonely
- Old Guy Marketing
- Pulling Your Own Strings
- Don't Show Me The Money
- Unleashing The Kitchen Magician
- World’s Leading Expert
- 3 Tips To Make Writing Easier
- Write Down Your Dreams
- No Way Out
- Make The Water Wetter
- Your Money For Nothing
- I Don't Sell Anything
- Starting At The Finish Line
- Protect Your Baby
- Take Me Out Of The Ballgame
- Don’t Raise Your Prices
- (Not So) Risky Business
- Speed Dating For Your Business
- My Old School
- No Competition Out Here
- Money Talks
- Piercing the Truth
- Email… Not Dead Yet
- How Much Is Too Much?
- Office Space: In your home or not?
- Night of the Living Newsletter
- Branding, On the Cheap
- Don’t Overlook the Freedom
- Say "No" to Meetings
- What about health insurance?
- The Noise of Summer
- 3 Ideas for Helping Your Readers
- Is Your E-Newsletter Essential
- I Need You To Need Me
- Say ‘No’ To The Wrong Clients
- Speak Now, Or Forever Be Deleted
- Is My Sister Smarter Than A Monkey?
- The Client is in The Details
- Shout Softly to Gain Attention
- Plan Less, Connect More
- An Embarrassment of Options
- A Convenient Truth
- Eyes On The Prize
- Michael Jordan’s Got Nothing On You
- Can Your Business Come Out And Play?
- Stray The Course
- Are You Being (Self) Served?
- Simply Put… Simple Sells
- Want More Clients?… Get More Vision
- 4 Must Haves of an Effective E-Newsletter
- Lose the Act; Gain More Clients
- If I Had a Million Readers
- Flash Your Insight
- Sweet Home On The Market
- Why I Like Country Music
- Handling Negative Reader Feedback
- American Idle
- Running to The Finish Line
- I Walk The Line
- The Road(s) To Success
- Lost In Translation
- Signal Your Intentions
- An Unexpected Gift Goes A Long Way
- Hit ‘Em Where They Ain’t
- Take Your Foot Out Of Your Word Of Mouth
- Take Me To The River
- Tails, You Win
- Is Your E-Newsletter Worth A Kiss?
- What’s Your PENGUINscore?
- The Hoarse Whisperer
- The Doctor Won’t See You Now
- When Time Is Not On Your Side
- Information And Promotion: Happy Together
- Don’t Kick The Habit
- Steal This Newsletter
- Who’s On First?
- Hot Fun In The Summertime
- Pennies From Heaven
- Big Fish, Little Pond
- Selling For The Non-Salesman
- An Easy Way To Choose Newsletter Topics
- Walking The Talk
- The One Mistake Your Newsletter Can’t Survive
- The No-Selling Sales Approach
- Three Reasons For Encouraging Reader Feedback
- One Man’s Ceiling Is Another Man’s Floor
- Give Chance A Chance
- 3 Suggestions For Year End Fine Tuning
- Nothing To Laugh About
- Break On Through To The Other Side
- Stop The Clock!
- Weapons Of Mass Instruction
- If I Were A Carpenter
- Connect The Dots To Attract More Clients
- As Good As You Say You Are
- Needle In A Needle Stack
- Just Enough And No More
- Summertime, And The Skipping Is Easy
- A Lead Is Not A Lead Is Not A Lead
- A Different Kind Of E-Newsletter
- Raise Your Glasses
- All Trees And No Forest
- A Change Might (Not) Do You Good
- Is Your Networking Notworking?
- All Relationships Are Local
- Baby You Can Drive My Car
- Two (Or More) Heads Are Better Than One
- Strike One. . . You’re Out!
- May I Have Your Attention?
- Hyperlinking: Using The Web For What It Does Best
- Only The Shadow Knows For Sure
- 4 Reasons For Outsourcing E-Newsletter Mechanics
- What Matters (And What Doesn’t)
- Every Leaf You Rake
- Running On Empty
- Desperately Seeking Sushi
- 3 Suggestions For Generating Reader Feedback
- Break Free Of Your Editorial Calendar!
- You Don’t Bring Me Flowers Anymore
- Something In The Night
- Don’t Let Your Babies Grow Up To Be Cowboys
- Move Their Hands To Move Their Minds
- The Pause That Refreshes
- The Right Tool For The Right Job
- Tracking Reader Behavior: How Much Is Too Much?
- I Hear You Knocking, But You Can’t Come In
- You Gotta Believe!
- In Search Of The Fab Four
- Got Nectar?
- Slip Sliding Away
- The Power Of A Free Sample
- MTV Cops
- Dialogue – Not Agreement – Is The Sign Of An Effective Newsletter
- Leap, And The Net Will Appear
- Keep ‘em If You Got ‘em
- Gotta Make The Donuts
- Cranberry Nut French Toast
- Fix Your Broken Web Site
- Lost In America
- The Write Stuff
- The (Broken) Law Of Averages
- All Business Isn’t Good For Business
- It Ain’t The Meat, It’s The Motion
- Ignore My Advice
- Perfection Is Not The Goal
- Size Matters
- Tales Of Infidelity
- Personalization Ain’t Personal
- The Penguin And The Hare
- Are You Listening, Or Just Talking?
- Give Your Business Away
- You Know More Than You Realize
- Lessons From A Six Year Old
- Respect The Unexpected
- Don’t Confuse Your Wedding With Your Marriage
- Crazy Little Thing Called Content
- If Nobody Hates You, Nobody’s Listening
- Curse Of The No-Name Newsletter
- Lift Your Head Up Above The Crowd
- Keep In Mind Who’s Boss
- Too Busy For Business
- You Talkin’ To Me?
- Dare To Be Different
- Build Your Boat Before It Starts Raining
- Livin’ La Vida Internet
- Effective Enewsletters Don’t Sell Anything
- 007 Knows Relationships
- To Spam Or Not To Spam
- Just Do It!
- You Can’t Shine A Sneaker
- A Marxist Approach To Growing Your Business
- Where Everybody Knows Your Name
- Use Email To Connect With Customers
- First Satisfy The Needs Of Your Customers
- On The Web, Put Function Over Form
- Explain It To Me Like I’m An 8 Year Old
- Even Farmers Eat At McDonalds
- Frequency Matters In A Relationship
- It’s Not Me, It’s You
- Helping Customers To Help Each Other
- Don’t Underestimate The Role Of Fear Online
- News Flash! Scientists Discover What’s Wrong With Your Web Site!
- Effective Web Site Management: Finding The Right Balance Between Internal And External
- The Dot Coms May Be Dying, But The Internet Lives On!
- For An Effective Web Site, Keep The Goal Firm But The Tactics Flexible
- In Web Site Development, Up Front Planning
- Ask Your Customers What They Want
- Give Your Site Visitors What They Came For
- Working At The Car Wash, Part II
- Reach Out To Your Customers!
- Keep Your Dot Com Envy In Check
- When You Build Your Web Site, Make Sure To Paint Outside The Lines!
- Make Your Misteaks (Oops) Now!
- Little Things Go A Long Way
- Learn To Become A Beginner (Again)
- Making Your Web Site “Better Than Real Life!”
- Just Talk, You’ve Already Got My Attention
- Play It Straight With Your Customers
- This Time, It’s Personal
- Measuring The Success Of Your Web Site
- The Most Important Question To Ask When Building Your Web Site
- The World Didn’t End – Time To Jump On The Web!
